Plan, execute and optimize Suhai's digital acquisition strategy
Work integrally across paid media and organic channels, with an analytical mindset and a performance focus
Plan, execute and optimize campaigns on Google Ads, Meta, YouTube and other media channels
Manage budget with a focus on efficiency (CPA, ROAS and volume)
Monitor and optimize creatives, targeting and bidding strategies
Collaborate with creative teams to continuously evolve campaigns
Develop and execute SEO strategies (technical, content and authority)
Monitor and optimize the brand's presence in search engines and LLMs (GEO)
Identify organic growth opportunities based on search data and trends
Ensure best practices for indexing, performance and content
Analyze channel performance and identify opportunities for improvement and scale
Track acquisition metrics across the funnel
Propose tests and experiments to improve efficiency and volume
Work in partnership with CRM, Data and Commercial teams to ensure journey consistency
Connect acquisition to lead quality and conversion into sales
Support audience building and remarketing strategies

Bachelor's degree in Marketing, Business Administration, Engineering, Economics or related fields
Experience managing paid media (Google Ads, Meta Ads)
Knowledge of SEO (on-page, technical and content)
Familiarity with analytics tools (GA4, Looker, etc.)
Knowledge of performance metrics (CPA, ROAS, CVR, CPC)
Analytical, data-driven and results-oriented profile
Ability to execute autonomously with strong organizational skills
Preferred qualifications
Experience with content strategies for SEO
Knowledge of GEO (optimization for LLMs)
Experience with A/B testing and experimentation
Experience in growth companies or performance-driven environments

Mid-level Media Analyst – Paid & Organic Channels

Key skills