Build and execute a marketing and communications plan aligned to regional priorities and enterprise campaigns.
Support annual planning and budgeting
Prioritize marketing initiatives with local and industry leadership
Lead integrated campaigns across email, web, social, and paid channels; ensure consistent messaging and brand standards within regional and regional industries.
Plan and manage seminars, conferences/tradeshows, sponsorships, and CBIZ‑hosted events end‑to‑end (logistics, vendors, run‑of‑show).
Coordinate pre/post‑event outreach and follow‑up
Track, measure, and communicate performance (pipeline, engagement, leads, wins); use insights to refine plans.
Partner across services, regions, and industries to align priorities and share best practices.
Serve as liaison between office/industry teams and broader marketing organization.
Build strong relationships with internal leaders and external partners; gather feedback to improve programs.
Work with cross‑functional contributors; foster a collaborative, results‑driven culture.

High School Diploma (or GED)
Must have and preserve required licenses
Proficient use of applicable technology
Demonstrated ability to communicate verbally and in writing with all levels of an organization, both internally and externally
Ability to travel as required by business
Bachelor’s degree in marketing, Business, Communications, or a related field.
7+ years of experience in marketing, with a preference for B2B and professional services experience.
Proven ability to manage and execute integrated marketing campaigns.
Strong understanding of digital marketing tools and platforms, including CRM and marketing automation.
Excellent communication, organizational, and project management skills.
Ability to analyze data, draw insights, and translate them into actionable strategies.
Experience collaborating across functions and managing stakeholder relationships.
A proactive, solution-oriented mindset and a passion for growth and innovation.

Marketing Manager

Key skills