Lead the planning, development, and execution of all ADVANCED HYDRATION brands promotional plans to all accounts using fact-based industry selling information including IRI / Nielsen and other industry specific data.
A strategic partner to both the regional Sales and Marketing teams to maximize ADVANCED HYDRATION financial investment and capacity while managing to plan the promotional spend.
Lead sales organization for assigned territory leveraging expertise to identify opportunities and establish goals to deliver targets.
Own P&L performance; calculate, review, and report on various customer budgets.
Provide consistent pre and post analysis of account performance by utilizing syndicated data and bottler sales reports as part of a continuous improvement effort for assigned accounts.
Keep abreast of all competitive and other relevant information in each account and provide consistent feedback to manager and VP Customer Sales.
Foster and grow relationships across the Bottling System.
Communicate in a timely and accurate manner, all trade plans to bottler and ADVANCED HYDRATION sales and marketing personnel.
Lead the ADVANCED HYDRATION governance process for select key accounts.
Present customer results at various Bottler meetings to Sr. Bottler Leadership.
Operating cross-functionally with multiple internal departments to solve customer problems by providing insight and expertise to grow the ALL brand with assigned customers.
Builds strong relationships with internal partners and all field operating units to allow for timely discussions about key issues and opportunities.
Presenting customer updates and plans to Value Channel management team on an ongoing and timely basis.
Requirements
Bachelor’s Degree or relevant experience required
6+ years calling on Retail Accounts in CPG Industry required
Residence within the east states of the US required (customer locations
PA, NY, VA)
Syndicated Data experience required
Strong analytical skills required
Must have excellent computer skills, proficient in PowerPoint, Word, and Excel
Excellent communication and presentation skills
Strong leadership and track record in Business Development
Reliable, hard-working & proactive team player with can-do attitude
Creative thinker who can work independently
Excellent Team Management and Development Skills
Position requires substantial travel (50-75%) by car and plane, including both local and neighboring geographic territories.
Must hold and maintain a valid driver's license and be able to drive long distances.
Motor Vehicle Records must satisfy Company standards per Driving Policy
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position.
Benefits
A full range of medical, financial, and/or other benefits, dependent on the position, is offered.