About this role
Role Overview
- Build editorial calendars, write copy and plan posts aligned with the agribusiness cycle (harvest seasons, weather, events, agricultural policies, market trends);
- Monitor agri-specific KPIs (engagement, qualified B2B traffic, producer/supplier leads, etc.);
- Prepare executive reports with data storytelling that demonstrate how social media contributes to agribusiness objectives;
- Identify industry trends, competitor benchmarks, seasonal opportunities and the most effective language for rural/agricultural audiences;
- Provide actionable insights to creative, media and account teams, tailored to the producer’s customer journey;
- Coordinate scheduling, curation of technical/relevant content and interactions with followers (producers, agronomists, etc.);
- Create captions, scripts, articles, educational posts, case studies, testimonials and calls-to-action for Instagram, LinkedIn, Facebook, YouTube and TikTok.
Requirements
- Proven experience as a Social Media professional;
- Proficiency with metrics and monitoring tools;
- Ability to structure presentations and reports combining data and narrative for both technical and executive audiences;
- Knowledge of formats, audience behavior and platform best practices, especially in the agribusiness context;
- Understanding of agribusiness operations (seasonality, distribution channels, B2B buying cycle, field dynamics);
- Excellent writing skills and ability to adapt tone of voice—from technical to emotional, and from family farmers to large agribusiness stakeholders;
- Autonomy and strong sense of priorities.
Benefits
- Environment for knowledge exchange and networking opportunities with partners and clients;
- Potential access, depending on hiring or partner interest, to content, workshops and market events organized or recommended by Macfor;
- Recommendations of recognized literature and methodologies to improve service delivery;
- Freedom to propose solutions, participate in strategic meetings and contribute suggestions across management, technology, growth and marketing areas;
- Full autonomy in choosing methods and strategies to fulfill contracted deliverables;
- Opportunity to develop new projects and professional growth.