Write, edit, and proofread all email and social media content, ensuring flawless grammar, punctuation, and spelling.
Review and refine copy for clarity, tone, and consistency with Google’s voice and brand guidelines.
Conduct proofing across all email assets before deployment, validating that content, CTAs, and links align with intended messaging.
Partner with designers and developers to ensure final rendered copy maintains design integrity and accessibility.
Adapt master messaging to fit different channel behaviors.
Develop audience-specific variations and personalization copy to ensure relevance and engagement.
Write social-first copy/create assets designed to drive comments, shares, and community interaction.
Lead copy input for A/B testing frameworks, developing multiple variants of headlines, sub-lines, CTAs, and snippet copy.
Partner with Analytics and Strategy to interpret test outcomes and recommend ongoing improvements.
Track performance insights to refine messaging strategies across campaigns.
Work closely with the Content SAM, Email SAM, Designers, and Developers to maintain seamless copy integration.
Align with the Data & Audience team to ensure messaging corresponds accurately to audience segments.
Participate in weekly content review and campaign planning meetings.
Provide sound creative feedback on visual assets to ensure alignment with copy and best practices.

4+ years’ experience in copywriting, content editing, or brand communications, ideally within social media or email marketing.
Dutch Native preferred, but with Native or near-native English fluency, with exceptional writing precision and editing standards.
Deep understanding of tone-of-voice and brand writing, ideally within large-scale, tech or B2B and B2C environments.
Proven experience developing short-form, high-impact copy and assets and content formats optimized for email and social media.
Experience writing for personalization and segmentation (dynamic audience variations).
Familiarity with A/B testing methodologies and data-driven copy refinement.
Strong attention to detail and organizational discipline in managing multiple campaigns simultaneously.
Experience working in collaborative workflows across design, development, and client service teams/agencies.

Social Media Copy/Content Specialist, Dutch

Key skills