Brand Copywriter

Role Overview

• Lead narrative strategy and copywriting for brand campaigns, translating our technical platform capabilities into human-centered stories that resonate with executive audiences, developers, and platform engineering teams.
• Build and run The Source thought leadership program, partnering with internal and external subject matter experts to develop standout articles, perspectives, and narratives that establish our point of view on the future of software development.
• Develop campaign concepts, messaging frameworks, and story arcs aligned with brand strategy, working cross-functionally with Brand Creative, Digital Experience, Product Marketing, and Communications to ensure narrative consistency and impact.
• Write compelling copy across marketing channels including display and social advertising, campaign landing pages, event booth experiences, out-of-home advertising, and email campaigns.
• Evolve and steward our voice and tone guidelines, championing consistent brand language across teams and helping cross-functional partners adopt our core narrative, tone, and identity in their work.
• Translate complex DevOps, AI, and platform engineering concepts into clear, accessible, and compelling copy that speaks to both technical and business audiences.
• Develop SEO
• and AEO-optimized content structures and schema to ensure our owned content surfaces effectively in modern search and AI-powered discovery.
• Edit and QA copy for grammar, tone of voice, SEO best practices, and brand consistency across all marketing touchpoints.
• Provide strategic narrative input into campaign planning and creative development, collaborating with Brand Creative and agency partners to bring ideas to life.
• Manage multiple complex content projects simultaneously with clarity and confidence, balancing always-on needs with campaign-driven initiatives.

Requirements

• 6+ years of experience writing for brands, gained at a creative agency known for creative excellence and/or in-house at a modern technology company, with a strong portfolio demonstrating range across short-form and long-form content.
• Senior-level writing and storytelling craft, with proven experience leading narrative strategy for campaigns and brand initiatives in B2B contexts.
• Deep fluency in product storytelling, use case development, and translating technical concepts into emotionally resonant narratives for executive and technical audiences.
• Strong conceptual thinking ability, with experience developing campaign ideas, messaging frameworks, and creative platforms that ladder up to brand strategy.
• Excellent sense of voice, tone, rhythm, and structure, with the ability to adjust brand voice based on audience, channel, and context.
• Experience writing across marketing channels including display, social, events, landing pages, and thought leadership content, with comfort moving between short-form and long-form formats.
• Knowledge of SEO and AEO best practices, with practical experience optimizing content for organic discovery.
• Proven success partnering cross-functionally with creative, strategic, product marketing, and communications teams to deliver high-impact work.
• Strong project ownership and organizational skills, with the ability to meet tight deadlines, manage quick turnarounds, and prioritize across competing demands.
• Comfort creating and iterating on copy for A/B testing and performance-based marketing optimization.
• Ability to apply critical and conceptual thinking to brand and marketing strategies, developing standout creative and content experiences.
• Knowledge of software development and delivery, with familiarity in DevOps, CI/CD, and platform engineering concepts; familiarity with our client's products and the DevSecOps industry is a plus.
• Openness to learning and a self-directed approach to staying current on industry trends, technology developments, and content best practices.