Develop decision optimization agenda and lead analytics delivery, supporting AEO’s Credit Card Program.
This includes development of analytics strategies aligned to program goals, designing roadmaps with milestones, developing effective analytics methods and seamless execution of multiple projects to drive profitable growth.
Partner with growth teams to establish learning agendas, develop omni-channel marketing strategies and design advanced analytics methods (Machine Learning etc.) and frameworks to optimize impacts.
Collaborate with cross functional teams and develop strategies to grow new accounts, sales, and profitability of the program.
Build trust with client as an analytics advocate, establish strong relationships.
Establish operating rhythm with client analytics team to execute combined analytics roadmaps and Act as a client consultant who brings solutions solving problems beyond the credit program.
Collaborate on partner data and develop acquisition and marketing strategies to effectively integrate credit into AEO’s multi-tender loyalty program.
Show leadership in using variety of data sources including proprietary Synchrony data, client data and 3rd party data to recommend business actions that improve customer experience and drive incremental program economics.
Be a leader in influencing business actions with data driven storytelling.

Bachelor's degree, or in lieu of degree a high school diploma
8+ years of work experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry.
5+ years hands on experience using statistical analysis tools and data warehouse tools to include such tools as SAS, SQL, and/or R, Python
3+ years' experience within the financial services, credit card payments, or retail /Consumer Packaged Goods industry
3+ years leading large-scale analytics projects
3+ years of client facing experience
Ability and flexibility to travel for business as required

VP, Analytics Leader

Key skills