Media & Advertising Director

Role Overview

• drive brand awareness through ownership of brand strategy and consideration through strategic planning and execution of integrated brand campaigns, monitoring brand health and identifying opportunities for growth
• lead and develop the Advertising and Media team, setting clear objectives, managing performance, and fostering a collaborative and innovative environment
• build and maintain strong, long-term relationships with agency partners (creative and media), providing strategic direction, leading the briefing process, and ensuring the effective execution of all initiatives
• lead cross-functional collaboration in a matrixed environment to align teams, ensure brand consistency across all customer touchpoints, and keep brand strategy at the core of decisions and execution across channels
• oversee the creation and delivery of high-quality, on-brand creative assets, providing strategic feedback to ensure excellence and innovation in all creative brand output
• develop and present key strategies, comprehensive advertising/media plans, and performance updates to senior leadership, and execute those plans to drive measurable business impact across a variety of channels
• accountable for advertising and media budgets, timelines, and agency performance to maximize ROI, partnering with dedicated team on day-to-day budget management
• use post-campaign analysis and relentless testing to refine plans and exceed targets
• foster a collaborative, performance driven work environment based on trust, transparency and inclusion as well as lead with influence and expertise by contributing to the division leadership team

Requirements

• Demonstrated effective leadership skills with experience mentoring and developing a team
• Demonstrated experience providing ROI driven business solutions by the development and execution of brand strategies, including management of large-scale multi touchpoint campaigns from concept to completion
• Demonstrated experience in brand marketing, marketing, advertising, with strong understanding of marketing concepts, strategies, practices and tools
• Demonstrated ability to be a strategic and collaborative leader
• Demonstrated ability to lead through ambiguity
• Demonstrated experience in leading large, cross functional, complex projects
• Solid knowledge and understanding of both offline and digital media platforms
• Solid knowledge and understanding of the business issues of the insurance industry and of the organization

Benefits

• comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health
• competitive 401(k) contribution
• a pension plan
• an annual incentive
• 9 paid holidays
• a paid time off program (23 days accrued annually for full-time employees)
• student loan repayment program
• paid-family leave