Power digital campaigns that build our brand, fuel growth, and connect us with the housing and care sectors that matter most
Running high‑impact digital campaigns across LinkedIn, paid ads and email
Creating and scheduling engaging social content that builds Appello’s brand and voice
Managing and optimising LinkedIn Ads to drive quality B2B leads
Building smart email journeys and automation in HubSpot to nurture, upsell and cross‑sell
Tracking performance and turning data into actionable insight
Keeping HubSpot, website content and landing pages clean, compliant and conversion‑focused

Proven experience in a B2B marketing role
Hands‑on experience managing and optimising LinkedIn Ads campaigns
Strong working knowledge of HubSpot (CRM and Marketing Hub)
End‑to‑end email marketing experience — from design and automation to reporting
Confident B2B copywriting skills across email, social and web
Data‑driven mindset with the ability to analyse performance and optimise campaigns
Strong organisation skills with the ability to manage multiple campaigns at pace
Self‑motivated, proactive, and comfortable owning your workload
A collaborative team player with great attention to detail and brand consistency
Experience in the housing, technology or care sectors (Desirable)
Experience managing websites and landing pages via HubSpot CMS (or similar) (Desirable)
Background working in a small, agile marketing team (Desirable)
Degree in Marketing, Business, Communications (or equivalent experience) (Desirable)
HubSpot Academy certifications and/or CIM qualification (Desirable)
Basic SEO knowledge and familiarity with tools like Canva or Adobe (Desirable)
Understanding of the UK housing sector and B2B procurement challenges (Desirable)

161 hours holiday pa plus bank holidays
We offer you discounts on everything from groceries and shopping through to holidays, insurance, days out, restaurants and more
24/7 employee assistance programme with an easily accessible app!
Family and friends’ discounts on our services & products
Pension Scheme, up to 4% Company matched
Free on-site parking

Marketing Executive

Key skills