Key skills
AnalyticsMentoringCommunication
About this role
Role Overview
- Translate platform features into compelling value propositions;
- Define product positioning and media formats;
- Build media kits;
- Design campaigns and communication journeys;
- Package digital inventory into commercial offerings;
- Define narrative and storytelling for new products;
- Lead launches with product, data, and commercial teams;
- Train the commercial team;
- Produce supporting materials;
- Participate in strategic meetings with clients;
- Work with the data team to analyze performance;
- Build campaign case studies;
- Turn data into value-driven narratives;
- Lead production of commercial decks, landing pages, campaigns, and educational content.
Requirements
- Strong experience in Product Marketing or B2B Marketing;
- Experience with digital platforms and/or media;
- Experience with campaign models and advertising;
- Previous experience working with enterprise clients;
- Bachelor's degree in Business Administration, Marketing, Advertising, Pharmacy, or related fields;
- Strategic thinking and strong analytical skills;
- Product storytelling ability, connecting business value to solutions;
- Excellent communication and experience in client relationship management.
- Nice to have:
- Experience with healthcare or pharma;
- Experience with B2B platforms or marketplaces;
- Experience with data and analytics.
Benefits
- We focus on supporting Memeders' mental health through our benefits with ZenKlub, a psychologist platform;
- Health insurance
- Amil;
- Dental plan
- Amil;
- Meal/food allowance on the Flash Benefits card, accepted at any food establishment in credit mode;
- Memed Cuida
- BRL 110.00/month to use as you see fit;
- Childcare assistance;
- TotalPass available to all employees to maintain physical and mental well-being;
- WellHub;
- Day off on your birthday;
- Life insurance;
- ÚnicoSkill: Offers a wide variety of courses, undergraduate and graduate programs, languages, and mentoring;
- Additional partnerships.