Key skills
SQLSalesforceCRMA/B TestingCommunication
About this role
Role Overview
- Ensure end-to-end operation of CRM campaigns and journeys (recurring and one-off), ensuring deadlines, SLAs, and quality;
- Prioritize, organize, and distribute requests within the team;
- Lead the execution of new strategies, A/B tests, automated journeys, and optimizations;
- Influence business decisions with an operational and technical perspective;
- Act as a bridge between strategy and operations, translating guidelines into precise execution;
- Monitor operational status, anticipate risks, reduce rework, and prevent incidents;
- Manage the sending budget, ensuring efficient and sustainable use;
- Implement continuous improvements in flows, checklists, governance, and documentation;
- Maintain and evolve internal processes such as briefing forms, delivery standards, and operational controls.
Requirements
- Bachelor's degree in analytical or related fields;
- Experience managing people;
- Previous experience in CRM, marketing automation, and campaign operations;
- Advanced knowledge of CRM tools (Salesforce and Insider);
- Knowledge of SQL for queries, validations, and analytical support;
- Analytical mindset and strong prioritization skills;
- Organization, attention to detail, and operational discipline;
- Excellent communication and the ability to work with multiple areas.
Differentials
- Experience with A/B testing, complex segmentations, and automated flows;
- Familiarity with continuous improvement methodologies.
Tech Stack
- SQL
Benefits
- Health insurance;
- Dental insurance;
- Meal allowance;
- Food allowance;
- Gympass;
- Childcare assistance;
- Culture voucher;
- Home office allowance;
- PPR
- Profit Sharing Program;
- Private pension;
- Group life insurance;
- Educational partnerships;
- Discounts at Riachuelo.