Industry Marketing Manager – Oil & Gas

Role Overview

• The Industry Marketing Manager plays a critical role in driving growth within Veriforce’s priority industry verticals by translating industry strategy into executable, revenue-generating marketing programs.
• This role goes beyond campaign execution. You will help Veriforce win in specific industries by partnering closely with Industry Sales Leaders, SDRs, Product Marketing, and Growth Marketing to activate account-based and field-informed programs that increase awareness, pipeline, and launch readiness.
• You will develop deep familiarity with your assigned industries including buyer personas, regulatory pressures, competitive dynamics, and buying motions and apply that insight to campaigns, content, events, and sales enablement that support Veriforce’s industry GTM strategy.
• Support the execution of industry-specific go-to-market plans, aligned to Veriforce’s priority verticals and regional focus areas.
• Help design and execute multi-channel, account-based campaigns that target named accounts, buying committees, and priority personas.
• Translate industry strategy into practical execution across email, paid media, ABM, events, webinars, and sales touchpoints.
• Partner closely with Industry Sales and SDRs to ensure marketing efforts align with sales priorities, target account lists, and active opportunities.
• Support sales enablement by developing industry-specific messaging, talk tracks, and collateral that reflect real buyer challenges and buying stages.
• Participate in regular sales alignment rhythms to understand pipeline needs, competitive pressure, and launch readiness.

Requirements

• 5+ years of B2B product or industry marketing experience, preferably in SaaS, compliance, supply chain, risk management, or regulated industries
• Experience executing multi-channel demand generation and ABM programs
• Strong understanding of how marketing supports pipeline creation and sales execution
• Proven ability to collaborate effectively with sales, SDRs, and cross-functional teams
• Data-driven mindset with experience tracking and reporting on marketing KPIs
• Strong project management, communication, and organizational skills
• Experience supporting industry or vertical-based GTM strategies
• Familiarity with Salesforce and marketing automation platforms (e.g., Pardot)
• Exposure to ABM platforms such as Propensity, 6sense, Demandbase, or Terminus
• Experience marketing into complex buying groups or regulated industries such as utilities, manufacturing, chemicals, or energy

Benefits

• 100% paid employee medical and dental insurance
• Monthly contributions to Health Savings Accounts
• A 401(k) match that is immediately fully vested
• Outstanding time off benefits
• Paid time off for volunteer activities
• Remote work