The Industry Marketing Manager plays a critical role in driving growth within Veriforce’s priority industry verticals by translating industry strategy into executable, revenue-generating marketing programs.
This role goes beyond campaign execution. You will help Veriforce win in specific industries by partnering closely with Industry Sales Leaders, SDRs, Product Marketing, and Growth Marketing to activate account-based and field-informed programs that increase awareness, pipeline, and launch readiness.
You will develop deep familiarity with your assigned industries including buyer personas, regulatory pressures, competitive dynamics, and buying motions and apply that insight to campaigns, content, events, and sales enablement that support Veriforce’s industry GTM strategy.
Support the execution of industry-specific go-to-market plans, aligned to Veriforce’s priority verticals and regional focus areas.
Help design and execute multi-channel, account-based campaigns that target named accounts, buying committees, and priority personas.
Translate industry strategy into practical execution across email, paid media, ABM, events, webinars, and sales touchpoints.
Partner closely with Industry Sales and SDRs to ensure marketing efforts align with sales priorities, target account lists, and active opportunities.
Support sales enablement by developing industry-specific messaging, talk tracks, and collateral that reflect real buyer challenges and buying stages.
Participate in regular sales alignment rhythms to understand pipeline needs, competitive pressure, and launch readiness.
Requirements
5+ years of B2B product or industry marketing experience, preferably in SaaS, compliance, supply chain, risk management, or regulated industries
Experience executing multi-channel demand generation and ABM programs
Strong understanding of how marketing supports pipeline creation and sales execution
Proven ability to collaborate effectively with sales, SDRs, and cross-functional teams
Data-driven mindset with experience tracking and reporting on marketing KPIs
Strong project management, communication, and organizational skills
Experience supporting industry or vertical-based GTM strategies
Familiarity with Salesforce and marketing automation platforms (e.g., Pardot)
Exposure to ABM platforms such as Propensity, 6sense, Demandbase, or Terminus
Experience marketing into complex buying groups or regulated industries such as utilities, manufacturing, chemicals, or energy