Digital Marketing Specialist – Coordinator

Role Overview

• Assist in the execution of digital and integrated marketing campaigns across channels (email, web, paid media, social, video, etc.)
• Coordinate campaign timelines, deliverables, and approvals to ensure on-time launches
• Support asset trafficking, QA, and deployment in marketing platforms and tools
• Maintain campaign documentation, briefs, and status updates
• Coordinate with agencies on asset development, revisions, and delivery against campaign requirements
• Coordinate with digital and media partners to ensure accurate setup and timely activation of all campaign assets
• Escalate risks and blockers with proposed solutions
• Own day-to-day coordination of marketing assets, from intake through production, launch and activation
• Manage timelines, deliverables, and approvals across internal teams and external vendors
• Coordinate across production, internal stakeholders, legal/compliance review, and final approvals
• Ensure digital assets are properly archived, tagged, and distributed for use across marketing channels
• Partner with the marketing team to activate video case studies across campaigns, web, sales enablement, and social
• Compile and maintain campaign and video performance reports using tools such as Google Analytics, CRM platforms, and marketing automation systems
• Track KPIs related to campaign effectiveness, engagement, and video performance
• Support the creation of dashboards and reports (e.g., Power BI) to share insights with stakeholders
• Identify trends, insights, and opportunities to improve campaign and content performance
• Assist in analyzing campaign and content results to inform optimization recommendations
• Support A/B testing, audience segmentation analysis, and channel performance reviews
• Apply learnings from campaign and video performance to future initiatives
• Manage project timelines, task tracking, and dependencies across multiple campaigns and content initiatives
• Coordinate with internal teams (marketing, creative, digital, legal, operations) and external vendors/agencies
• Help ensure marketing workflows, tools, and processes are followed and documented
• Support ad hoc projects and process improvements as the team evolves

Requirements

• 2–3+ years of experience in a marketing coordinator, campaign management, or marketing operations role
• PMP certification preferred
• Experience managing or supporting video, content, or customer storytelling initiatives a plus
• Strong organizational and project management skills with the ability to manage multiple priorities
• Experience with marketing and analytics platforms such as Google Analytics, marketing automation tools (e.g., Eloqua), CRM systems (e.g., Salesforce), and reporting tools (e.g., Power BI)
• Proficiency in Excel or Google Sheets
• Detail-oriented with strong communication and stakeholder management skills
• Analytical mindset with an interest in using data to improve marketing performance
• Proactive, collaborative, and eager to learn in a fast-paced environment

Tech Stack

• PMP

Benefits

• Health insurance
• 401k benefits
• Fertility care benefits
• Paid testing for employees and their immediate families
• Pregnancy and baby bonding leave
• Commuter benefits
• Employee referral program