Build the global partner marketing program to include annual to-partner/thru-partner marketing plans, budgets, and metrics in alignment with revenue objectives.
Shape funding strategies for partner marketing initiatives — including the use of contra revenue, MDF (market development funds), and opex — ensuring alignment with business priorities, ROI targets, and partner performance tiers.
Create processes and identify technologies (e.g., partner portals, marketing automation tools, marketplaces, communities) to support partner marketing, regulatory compliance, and measurement of partner impact.
Drive measurement of ROI for partner ecosystem marketing investments, incentives, programs, and activities.
Work with internal sales, product, and marketing teams to align on priorities and deliver cohesive GTM execution and support partner needs.
Create compelling joint value propositions and messaging, and maintain a library of partner-facing assets, including co-branded pitch decks, one-pagers, email templates, and "battlecards" to help partners sell our solution effectively.
Manage the "Partner Portal" and newsletters to keep our ecosystem informed on product updates, incentives, and new marketing resources.

Bachelor’s Degree
At least 6 years of experience in channel partner and alliances marketing
At least 5 years collaborating across diverse business functions (for example: alliances, engineers, architects, resellers, distributors, integrators, cloud service providers, consultants, agents, solution providers)
At least 6 years of experience driving GTM partner ecosystem practices and processes (for example: joint business planning, partner enablement, co-selling, market development funds, partner relationship management)
At least 5 years of experience with indirect marketing processes, deliverables, and tools (for example: SEO, Content Strategy, Case Studies, White papers)
At least 6 years of experience in product marketing or product management for data management, data observability, or technical B2B SaaS company

Director, Partner Marketing Manager

Key skills