Staying current on the ever-evolving digital and social media marketing landscape and providing updates on emerging trends to internal teams and clients
Developing a strong understanding of client goals and objectives, target audiences, and business drivers
Conducting social media audits and competitive research
Preparing tailored, strategic recommendations for paid and organic digital and social media marketing programs, based on research findings, metrics, and industry trends/best practices
Creating compelling content for a variety of channels, from social media and digital ad platforms to emails, corporate websites and landing pages
Researching and identifying online influencers
Collaborating across the agency on the development of smart, integrated plans and campaigns
Using DIY software to create simple imagery, motion graphics and videos, and managing creative partners (graphic designers, animators, web developers, etc.) for more complex projects
Measuring and analyzing campaign performance and leveraging insights for content optimization
Managing projects to ensure on-brief and on-time delivery

Bachelor’s Degree in Marketing, Communications or related field
2 – 4 years of previous work experience in digital and social media marketing (or 1-3 years of experience with a Master’s degree)
Intermediate knowledge of digital and social media marketing best practices, procedures and trends
Familiarity with the business applications of wide variety of social media channels: Facebook, Instagram, LinkedIn, Twitter, TikTok and more
Strong short-form copywriting skills, with ability to flex style to reflect the client’s brand voice and meet the needs of a variety of audiences (investors, physicians, patients, general public etc.)
Eye for great design and understanding of basic design principles
Strong problem-solving skills and attention to detail
Ability to form strategic recommendations and program optimizations based on data, industry trends, and best practices
Record of success effectively managing time, budget trackers, and project workplans to ensure deadlines are met
Ability to clearly communicate ideas and project updates to colleagues and clients
Interest and willingness to learn about the evolving healthcare industry
Proficiency in Microsoft Office applications

Digital and Social Marketing Specialist

About this role