Vice President Growth Marketing

Fusion Risk Management is seeking a Vice President of Growth Marketing to own Growth Marketing’s contribution to enterprise pipeline and scale programs across existing-demand and enterprise demand-creation motions. The role leads integrated growth strategy, cross-functional execution, analytics, AI enablement, and the Growth Marketing organization.

Responsibilities:

• Own Growth Marketing's pipeline commitment across both existing-demand and enterprise demand-creation motions, translating company growth objectives into target-account, program, investment, and pipeline plans
• Build predictable enterprise pipeline while maintaining visibility into pipeline quality, progression, conversion, efficiency, expansion pipeline, and shared win-rate improvement - not simply marketing activity or channel metrics
• Determine how programs, investment, engagement, and execution should differ based on buying maturity, account opportunity, market dynamics, and evidence of customer demand
• Protect and improve the performance of Fusion's established demand engine while scaling new approaches for developing larger enterprise opportunities and broader enterprise resilience demand
• Partner closely with Sales and Revenue Operations to translate revenue objectives into pipeline requirements, program priorities, account strategies, and resource tradeoffs
• Translate Fusion's category, industry, solution, and customer-expansion strategies into integrated growth programs built around specific markets, buying groups, target accounts, and business outcomes
• Define each program's audience, value hypothesis, engagement architecture, content and proof requirements, BDR activation, digital and event roles, partner participation, Sales plays, investment model, and measurement framework
• Establish programs - rather than individual channels - as the primary unit of growth management, ensuring activities across the buyer journey work as an integrated system
• Orchestrate execution across Product Marketing, Brand and Content, BDRs, Digital, Events, Sales, Customer, Alliances, and Revenue Operations through clear objectives, decision rights, operating cadence, measures of success, and accountability
• Create alignment across strong functional leaders through program design, data, influence, and shared business outcomes rather than relying solely on direct reporting authority
• Develop account-based, multi-threaded enterprise engagement that helps executive buying groups understand the problem, quantify business impact, explore value, and build the case for change
• Build and continuously improve the Growth Marketing operating system, including planning, weekly pipeline reviews, program performance reviews, executive reporting, and account-level measurement
• Establish hypotheses, learning agendas, and leading indicators before programs launch, then use account and pipeline evidence to optimize investment and execution
• Balance analytical rigor with speed and judgment, recognizing that complex enterprise markets may require decisions before statistically large samples are available
• Build trusted visibility into program economics, attribution limitations, account progression, conversion, pipeline quality, and shared win-rate performance
• Use automation and AI to increase research, personalization, content, outreach, analytics, workflow efficiency, and GTM throughput before adding proportional headcount
• Evaluate and scale AI-enabled growth capabilities where they improve execution quality, efficiency, personalization, or decision-making
• Lead the Growth Marketing organization across Enterprise Builder BDR, Market Maker BDR, Digital Advertising, Demand Generation Operations, and Marketing Analytics / Operations / AI Enablement
• Develop leaders, clarify accountability, and evolve roles and team structure as Fusion's growth model scales
• Coach capable teams into a more sophisticated, integrated operating model while maintaining current pipeline delivery and business performance
• Create a culture of commercial accountability, direct feedback, experimentation, intellectual openness, and continuous improvement
• Assess organizational capability and resource allocation regularly, ensuring the team structure supports Fusion's growth priorities and operating model

Requirements:

• Deep understanding of B2B enterprise growth marketing with direct accountability for pipeline or revenue outcomes
• Strong command of complex, multi-buyer enterprise SaaS sales motions, including long sales cycles and large deal sizes, typically $200K+
• Demonstrated ability to design and scale integrated growth programs spanning account strategy, content, digital, BDR/SDR activation, events, Sales plays, partnerships, and measurement
• Genuine account-based and multi-threaded enterprise orchestration expertise extending beyond ABM technology, advertising, or campaign execution
• Ability to operate effectively across both demand capture in established categories and market education or demand creation for emerging strategic buying motions
• Strong understanding of customer expansion, partner or alliance co-marketing, and the role of proof, advocacy, and customer evidence in enterprise growth
• Working command of marketing analytics, pipeline economics, attribution limitations, leading indicators, conversion analysis, account-level measurement, and executive reporting
• Ability to form clear hypotheses, instrument programs, evaluate evidence, and make timely investment or execution decisions without allowing analysis to slow the business
• Experience building repeatable planning and performance-management systems that connect marketing activity to pipeline and revenue outcomes
• Practical AI-first operating experience in areas such as research, personalization, content, outreach, analytics, workflow automation, or GTM engineering
• Strong judgment regarding where automation and AI can create leverage while preserving quality, brand integrity, and appropriate human oversight
• Commercial mindset with the ability to treat pipeline, revenue, efficiency, conversion, and win rate as shared business outcomes rather than marketing attribution exercises
• Strong partnership with Sales and the ability to align Marketing, Sales, Revenue Operations, Customer, Alliances, Product Marketing, Brand, and other GTM stakeholders around common priorities
• Demonstrated success leading through a matrix where critical contributors and functional leaders may not report directly to the role
• Strong executive communication, influence, and decision-making skills, with the ability to create clarity around priorities, tradeoffs, accountability, and performance
• Builder-and-scaler orientation with the ability to inherit an operating model showing early validation, preserve what works, improve its economics and repeatability, and change what does not
• Low-ego leadership style that combines strong judgment with intellectual openness, constructive challenge, leader development, and a focus on business outcomes over functional ownership
• 10+ years of progressive B2B marketing experience, including meaningful leadership of managers and direct accountability for pipeline or revenue outcomes
• Significant enterprise SaaS experience supporting complex, multi-buyer sales motions, typically involving $200K+ deal sizes and sales cycles of six months or longer
• Demonstrated experience designing and scaling integrated enterprise growth programs across multiple channels, functions, and stages of the buyer journey
• Experience inheriting and improving an existing growth organization or operating model while maintaining business performance and pipeline delivery
• Experience working in a matrixed GTM environment and partnering closely with Sales to translate revenue goals into pipeline requirements, program priorities, and resource decisions
• Experience in an enterprise software company evolving from an established functional category toward a broader strategic platform or new buying motion strongly preferred
• Experience in a $50M-$200M revenue company, private-equity-backed environment, or comparable growth-stage business with strong efficiency, accountability, and reporting discipline preferred
• Domain exposure to resilience, risk, governance/risk/compliance (GRC), cybersecurity, compliance, regulated industries, or financial-services technology preferred
• Experience with partner or alliance co-marketing, customer expansion programs, and AI-enabled GTM operations preferred