Marketing Executive Advisory Board Member – Brand Visibility & Growth

Rally AI is seeking an experienced marketing executive to serve on its Board of Advisors. The advisor will guide the founding team on customer priorities, positioning, acquisition strategy, and measuring business value, helping the company make its AI-powered PR offering compelling to founders and marketing decision makers.

Responsibilities:

• Customer and Buyer Insight: Advise on the needs, budgets, and purchasing criteria of founders and marketing leaders, helping Rally identify its strongest initial customer segments
• Positioning and Messaging: Help clarify Rally’s value proposition and explain how its PR offering supports brand credibility, visibility, and broader marketing goals
• Growth Strategy: Provide guidance on acquisition channels, customer education, and the marketing activities most likely to support sustainable demand
• Measurement and Retention: Advise on reporting that connects communications activity with meaningful customer outcomes while distinguishing earned media results from direct revenue attribution
• Relationships and Partnerships: Where appropriate, introduce prospective customers, agency partners, and senior marketing leaders who can provide useful commercial feedback
• Founder Mentorship: Share practical advice on prioritizing marketing resources, building customer trust, and making growth decisions with limited budgets

Requirements:

• 15+ years of experience in marketing, brand strategy, or business growth, including senior executive responsibility as a CMO, head of marketing, or equivalent
• A demonstrated record of managing marketing budgets and leading growth initiatives for established or expanding businesses
• Experience connecting brand positioning, communications, and customer acquisition within a coherent marketing strategy
• Understanding of earned media and the role of PR alongside content, search, partnerships, and other marketing channels
• Established relationships with founders, CEOs, marketing executives, or agency leaders
• Interest in AI-enabled communications and a willingness to assess product value from the customer's perspective
• Ability to provide candid strategic advice and make appropriate introductions while respecting existing professional obligations
• Experience with startup growth, subscription businesses, or selecting PR agencies and communications software