Social Media Manager

Description

We are looking for a Social Media Manager to strengthen digital presence and build audience engagement for our team in California. This long-term contract position is ideal for a marketing specialist who can blend strategy, creative execution, and performance analysis across social channels. The role will oversee both organic content initiatives and paid campaigns, using data-driven decisions to expand reach, support lead generation, and maintain a consistent brand voice.

Responsibilities:
Shape and carry out social media plans that support visibility, engagement, and demand generation across major digital platforms.
Plan, write, and schedule posts, campaign messages, and editorial calendars tailored to each channel's audience and best practices.
Manage day-to-day community interaction by monitoring conversations, replying to users, and identifying ways to increase follower growth and participation.
Build, launch, and refine paid advertising initiatives across platforms such as LinkedIn, Meta, and Google to improve campaign outcomes.
Oversee audience segmentation, retargeting approaches, spending distribution, and ongoing performance adjustments for paid media efforts.
Review campaign and channel metrics regularly, turning performance data into recommendations that improve engagement, conversions, and return on investment.
Run creative and audience tests to compare messaging, visuals, and targeting strategies and apply findings to future campaigns.
Produce written content for social media, advertisements, and related marketing materials while ensuring consistency with brand positioning.
Design or adapt visual assets using tools such as Canva, Figma, or comparable platforms to support compelling digital storytelling.

Requirements

Proven experience managing both unpaid and paid social media programs for business growth and brand development.
Strong knowledge of social platform strategy, content planning, and channel-specific engagement techniques.
Hands-on background with advertising tools and campaign management across LinkedIn, Meta, and Google.
Ability to create effective social copy and contribute to visual content development using design software such as Canva or Figma.
Solid analytical capability with experience interpreting campaign results and using insights to guide optimization.
Comfortable balancing multiple deadlines and priorities in a fast-moving, collaborative work environment.
Demonstrated ability to contribute to both the creative and executional sides of social media marketing.

Innovation starts with people.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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