Sales Development Representative

BetterWorld is seeking a Sales Development Representative to generate qualified first meetings with nonprofit organizations through outbound prospecting and lead cultivation. The role qualifies prospects, maintains CRM records, shares market feedback with marketing, and helps develop the sales playbook for fundraising technology.

Responsibilities:

• Cultivate marketing generated leads and high-intent signups, booking qualified demos
• Research and reach out to target organizations by phone, email, and LinkedIn, using sequences in HubSpot
• Learn enough about each organization – its events, campaigns, and current tools – to make the first conversation useful to them
• Qualify each lead against clear criteria before handing off to sales, and write handoff notes an account executive can act on
• Keep HubSpot accurate: every lead moved through the pipeline, and every disqualified lead given a reason and a note
• Follow up on demo no-shows and re-engage disqualified leads and dormant opportunities when the timing changes
• Tell marketing what you hear. Objections, competitor mentions, and the questions prospects ask will shape our campaigns, messaging, and website
• Help build the playbook. As our first SDRs, you will test talk tracks, sequences, and target lists, and write down what works for the people who join after you

Requirements:

• High business and interpersonal acumen
• Comfort on the phone
• Clear, warm writing
• Curiosity about how nonprofits raise money, and respect for the people who do it
• Discipline with a CRM and comfort navigating a tech stack
• The temperament to work where the process is still being written, and to help write it
• Experience at a nonprofit – in development, events, or fundraising – or selling to nonprofits
• Hands-on time with HubSpot, LinkedIn Sales Navigator, or a sequencing tool
• Experience selling SaaS to small buying committees, where one or two people decide