Regional Social Media & Digital Marketing Consultant - Kansas City Area

Medicalodges seeks a Regional Social Media & Digital Marketing Consultant to lead digital storytelling, content strategy, and marketing initiatives across its facilities and enterprise divisions. The role develops regional marketing programs, guides facility teams, and drives social media, public relations, market research, and campaign performance.

Responsibilities:

• Developing an annual marketing budget and plan for the region and assigned facilities in collaboration with the Regional Vice President and facility personnel
• Collaborate with facility personnel and the Regional Vice President in evaluating and updating marketing plan to ensure compatibility with facility operations
• Gathering and interpreting changes in the market place for services and products which can signal threats or opportunities
• Coordinating marketing and public relations activities with the Regional Vice President and facility personnel
• Training facility management in skills to market services to the variety of referral sources, i.e., insurance companies, HMO’s, PPO’s, and special hospital care units
• Assisting facility personnel in customer service programs, public relations, and facility image building
• Coordinate and participate in promotional activities and trade shows to market our services
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
• Marketing Strategy & Budgeting: Develop, execute, and monitor annual marketing budgets and multi-channel strategies for assigned regions and facilities in close collaboration with leadership
• Social Media Content & Storytelling: Lead enterprise social content strategy across platforms (Instagram, TikTok, Facebook, LinkedIn), producing platform-native, short-form video content and real-time field coverage that elevates brand awareness
• Project Management & Quality Control: Manage day-to-day workflow, track project deadline, and review all marketing deliverables to ensure high agency and brand standards
• Media Relations & Public Relations: Develop PR outreach strategies, write and edit communications materials, pitch stories to industry/trade media, and represent the brand at promotional events and trade shows
• Team Guidance & Training: Guide and coordinate cross-functional team members, coordinators, and facility personnel, providing training in customer service programs, image building, and marketing techniques
• Performance Optimization & Market Research: Gather market intelligence, track campaign KPIs, analyze content metrics, and adjust strategies to capitalize on market opportunities and drive continuous improvement

Requirements:

• Two years work experience in social media management, content creation, digital project management, or media relations in a professional services or agency environment
• Hands-on experience with short-form video editing software , project management platforms , and digital marketing toolsets
• Excellent verbal and written communication
• Excellent computer skills
• Bachelors degree in marketing, public relations, or other related field preferred
• Social Media Marketing/Management experience preferred