Senior Product Marketing Manager

Rewst is seeking a Senior Product Marketing Manager to clarify the value of its platform for MSP owners and technical leads. The role owns positioning, product launches and communications, competitive intelligence, revenue enablement, customer insights, and campaign content in partnership with Product, Sales, Customer Success, and Marketing.

Responsibilities:

• Own and evolve Rewst's messaging framework as the platform grows, keeping one consistent story across the entire customer journey, from first marketing touchpoint to the post-sales experience
• Translate the platform’s value for business owners and technical builders and know when and how these personas interact during the evaluation process
• Position AI capabilities credibly for an audience fatigued by AI hype by leading with outcomes, governance, and control
• Run a tiered launch process with Product Management, from major platform releases to smaller feature drops, defining audience, message, proof, enablement, and success metrics for each
• Lead internal enablement for launches and feature releases, so every team knows what’s shipping, why it matters, and how to talk about it
• Own product communications, from in-app messages, guides, and banners to timely customer alerts about updates and maintenance
• Turn beta programs into early customer evidence, use cases, and launch content
• Build and maintain battle cards, objection handling, and competitive talk tracks, and keep them current with a shifting competitive landscape
• Conduct win/loss analysis. Use the findings to sharpen messaging and enablement, and to inform the roadmap
• Create pitch decks, discovery guides, and one-pagers for the revenue team to use with buyers and customers, and track which assets get used and move deals
• Support pricing and packaging work, including helping buyers understand value in a model that includes AI usage, and helping the field explain it with confidence
• Run our Voice of Customer program with the support of an external consultant. Synthesize customer interviews to inform positioning and messaging
• Steward product usage analytics and use the data to understand adoption and influence the product roadmap
• Collaborate with the marketing team to define campaign strategy and support the creation of website pages, press releases, blogs, interactive demos, and other content
• Help build a library of customer proof, from quantified outcomes and case studies to quotes, that our team can use with confidence
• Use AI tools, including Rewst itself, to speed up research, synthesis, drafting, and asset production, and bring the taste to know when AI-generated work is ready to ship and when it needs a human touch

Requirements:

• 6+ years of product marketing experience at a B2B SaaS company, including leading launches and owning positioning for a technical product
• A track record of positioning automation or AI products credibly, translating technical capability into business value without overpromising
• Experience writing for, and speaking to, both business decision-makers and technical practitioners
• Hands-on competitive intelligence and win/loss experience, and the ability to turn it into assets Sales actually uses
• Data fluency: comfortable using CRM, pipeline, and product usage data to find insights and measure your impact
• Daily, practical use of AI tools in your own work, and opinions about where they help and where they don't
• Strong project management and attention to detail, with the ability to run several launches and priorities at once
• A collaborative, low-ego approach, and comfort with ambiguity paired with the drive to create clarity
• Experience in the MSP, IT channel, or distributor ecosystem
• Background with automation, integration, or developer and IT platforms