Marketing Manager, U.S. East Coast

vialytics provides an AI-powered road management system that helps municipalities assess road conditions and plan maintenance. The Marketing Manager will adapt global marketing strategy for the U.S. market and drive campaigns, events, customer marketing, sales enablement, and measurable pipeline growth.

Responsibilities:

• Plan and execute integrated marketing campaigns across email, web, webinars, social media and partner channels. You’ll work closely with Sales and SDRs to make sure leads don’t just get generated, but reach the right people and move through the funnel
• Conferences and events are an important growth channel for vialytics in the U.S., and you’ll own them end to end. From planning and logistics to event materials, shipping and follow-up, you’ll make sure our events run smoothly and that every lead has a clear next step. This also means occasional travel to conferences and events across the U.S. Yes, this role is strategic. And yes, sometimes it also means making sure the booth gets to the right city at the right time
• Help vialytics become a recognized voice in the U.S. market. You’ll identify relevant stories and opportunities and drive press releases and media activities that build awareness and credibility
• Our existing customers are an important part of our story. Together with Customer Operations, you’ll develop customer marketing initiatives such as email campaigns, direct mail, customer events and customer success stories
• You’ll work closely with our U.S. revenue teams and provide the content, campaigns and collateral they need to support real pipeline conversations
• Marketing should create measurable business impact. You’ll use Salesforce campaigns and attribution to understand how marketing contributes to the funnel, pipeline and revenue. You’ll monitor conversion rates and campaign performance, identify opportunities and continuously improve how we work
• You’ll independently manage the U.S. portion of our global marketing budget within an agreed plan, balancing opportunities across campaigns, events and other channels

Requirements:

• Bring at least 5+ years of B2B marketing experience, ideally in field marketing, demand generation or a similarly broad role
• Have hands-on experience planning and executing events and campaigns end to end
• Are experienced in working with Salesforce campaigns, CRM data and marketing attribution
• Have solid experience with email marketing and content, and understand how Marketing, SDRs and Sales work together to generate and progress pipeline
• Are comfortable managing competing priorities and budgets independently
• Work in a structured way and look for ways to improve processes rather than repeatedly fixing the same problems
• Communicate confidently and effectively, including with senior stakeholders
• Have a proactive mindset, spotting opportunities and turning them into action rather than waiting for a list of tasks
• Have strong knowledge of the U.S. market
• Are willing and able to travel within the U.S. for conferences and customer events
• experience in B2B SaaS, GovTech, public works, infrastructure, engineering, GIS, or local government