Marketing Manager

Healthy Gamer is seeking a Marketing Manager to support content, community, and program marketing at the Healthy Gamer Institute. The role leads marketing and engagement across content creation, social media, community management, email campaigns, and outreach, with a focus on awareness and engagement for continuing education and certification programs.

Responsibilities:

• Produce thought leadership and SEO-driven content, including blogs, white papers, and lead capture materials that align with best practices and industry trends
• Plan, draft, and send email communications for new cohorts, CE programs, community newsletters, and general updates. Audiences include waitlist and newsletter subscribers across the HGI ecosystem and, at times, the broader Healthy Gamer audience
• Manage the strategy, scheduling, and analytics for HGI social media, posting several times a week on LinkedIn and other professional channels for aspiring and current coaches. Track analytics and recommend ways to grow engagement
• Build and engage the HGI community, and pilot new ways to connect with it, including webinars, live events, or other creative initiatives
• Lead outreach and partnerships with conferences, schools, and organizations, including speaking engagements. Handle intake, route inbound inquiries, and follow up as needed
• Manage contacts in the CRM, segment audiences, and send targeted messaging
• Research, synthesize, and translate insights into content, campaigns, and marketing strategy
• Execute projects with strong organizational skills, keeping timelines on track and aligned with long-term marketing goals
• Shape and improve HGI's online presence, using insights from the community to improve website content, design, and user experience
• Identify opportunities and propose strategies to expand HGI's reach and impact, including new channels, advertising, partnerships, and speakerships

Requirements:

• 7+ years of experience in growth marketing, communications, or a similar field
• Experience working with continuing education (CE) courses or educational platforms
• Strong writing and editorial skills, with experience producing long-form content (blogs, white papers, thought leadership) and short-form marketing copy
• Experience growing and engaging communities on social platforms such as LinkedIn, with comfort analyzing performance metrics and turning data into clear recommendations
• Collaborative mindset, with experience working cross-functionally across Marketing, Healthy Gamer Institure, and external partners
• Strong interest in mental health, digital trends, and emerging technologies like AI
• Experience with HubSpot or a similar CRM platform
• Knowledge of SEO and AEO best practices, keyword research, and performance-driven content strategy