Marketing Manager

Tata Technologies is hiring a Marketing Manager to lead marketing strategy and execution across North America, Latin America, and assigned international markets. The role owns brand building, demand generation, events, campaigns, content, and marketing performance, while directing India-based marketing resources and developing partner marketing programs.

Responsibilities:

• Set the annual and quarterly marketing strategy for North America, Latin America and assigned international markets, aligned to direct, account management and partner sales targets
• Own the marketing budget; allocate it across channels and markets and report on spend, pipeline contribution and return
• Direct the marketing resources: the India-based marketing and content staff assigned to these markets, agencies and contractors, and North America hires as the function grows
• Set the operating cadence with India: shared plans, weekly reviews, clear ownership and turnaround expectations across time zones
• Report marketing results to the Head of Sales and the global leadership team
• Build recognition for iGETIT among engineering, L&D and operations leaders at target manufacturers, from near-zero awareness in the US today to a recognised name in the target industries
• Plan and run the events programme: major industry trade shows, boutique and regional events, lunch-and-learns at key accounts, and events run jointly with the Tata Technologies Services team, with pre-booked meetings as the measure of success
• Build and run a regular webinar programme: product, emerging-technology and customer-story sessions that generate and nurture leads
• Run email and nurture campaigns in Pardot, HubSpot and Salesforce: targeted lists from the existing user base, renewal and expansion sequences timed to renewal dates, and account-based campaigns for the Regional Managers’ territories
• Run LinkedIn and paid programmes, including Sales Navigator-driven targeting, and establish the US social presence for Tata Technologies and iGETIT
• Produce the content that carries the brand: case studies and testimonials from recognisable customers, short demo videos, thought-leadership pieces on reskilling and emerging technology, and sales collateral the team actually uses
• Track lead flow from first touch to opportunity and closed revenue, for direct, account management and partner-sourced leads
• Plan and run campaigns for Mexico and Latin America, in Spanish where needed, in step with the South, Southeast & Mexico Regional Manager and the Spanish-language reseller
• Coordinate with global marketing on campaigns in other international markets as assigned, adapting global messaging for each market
• Direct the India team’s B2C marketing for the US: landing pages and SEO, paid search and social, email nurture, seasonal promotions and education partnerships
• Keep the B2C and B2B brand consistent and make sure B2C activity feeds corporate leads where individual buyers work at target companies
• As the reseller channel grows, build the co-marketing and co-selling programme: joint campaigns, co-branded content, campaign-in-a-box kits, partner webinars and joint events
• Produce partner enablement material: pitch decks, battlecards, one-pagers and demo scripts
• Work with the Channel & Sales Operations Specialist to onboard partners onto marketing programmes and track partner-sourced pipeline

Requirements:

• 6+ years in B2B marketing, including experience leading people, agencies or offshore resources to deliver campaigns
• A track record of building brand recognition in a B2B market, with results you can show: awareness, leads, pipeline
• Hands-on command of the full demand mix: trade shows and events, webinars, email and nurture campaigns, paid and organic social, content and PR
• Experience working with international colleagues or markets: coordinating across time zones, or running campaigns in more than one country
• Expert with marketing automation and CRM (Pardot, HubSpot, Salesforce) and with analytics and attribution; can read the numbers and change course
• Strong writer and editor; sets the standard for the team's copy and can produce finished work when needed
• Self-directed; can build a function with limited structure, set priorities and deliver without close supervision
• Experience in software, e-learning or subscription businesses
• Experience marketing to engineering or manufacturing audiences; familiarity with CAD, PLM or technical training
• Channel and partner marketing experience: co-selling programmes, MDF, partner enablement
• B2C or eCommerce marketing experience
• Experience with Latin America markets; Spanish language skills
• Experience directing an offshore or India-based team
• Experience managing a marketing team
• Willing to travel for events and customer sessions, and to India periodically