Level: Senior
Team: UX Operations / Digital Experience
Work Location: Hybrid or Onsite (based on business requirements)
Reporting: Reports to a Director or Senior Leader within UX, Digital Experience, or Product Operations
Hiring Timeframe: Immediate
Management Responsibilities: None
Travel: Minimal to none
We are seeking a hands-on SEO/AEO Strategist to improve how customers discover products, services, and digital experiences across traditional search engines, answer engines, and AI-powered search experiences.
This role combines search strategy with technical diagnosis and direct implementation. The ideal candidate will not simply generate audits and recommendations, but will actively contribute to implementing and validating SEO and AEO improvements across websites, content management systems, and digital platforms.
The SEO/AEO Strategist will partner with Product, UX, Engineering, Content, and Technology teams to prioritize, deliver, and measure initiatives that improve crawlability, indexation, site architecture, content discoverability, and visibility across both traditional search and AI-generated answer experiences.
The role connects customer intent and business goals to measurable improvements in search performance and digital discoverability.
Audit and optimize crawlability, indexation, sitemaps, redirects, canonicalization, site architecture, internal linking, metadata, and other technical factors impacting search visibility.
Directly implement or contribute to changes involving HTML, page templates, metadata, CMS configurations, structured data, and technical SEO enhancements. Validate changes before and after deployment.
Implement, maintain, and validate schema markup and structured data to improve search engine and answer-engine understanding of content, products, services, and business entities.
Develop and execute SEO and Answer Engine Optimization (AEO) strategies that improve visibility across search engines, AI-powered search experiences, and conversational platforms.
Evaluate how content appears within AI-generated answers and emerging search experiences. Identify opportunities and translate findings into actionable technical and content improvements.
Analyze search behavior, user intent, and customer journeys to align content and digital experiences with audience needs.
Translate audits, analytics, and search insights into business requirements, prioritized enhancements, and acceptance criteria in partnership with Product and UX stakeholders.
Work closely with Product, Engineering, UX, and Technology teams to navigate implementation requirements, release processes, dependencies, and post-launch validation.
Leverage analytics, search performance data, crawling platforms, and AI-visibility metrics to prioritize improvements, evaluate outcomes, and communicate business impact.
Provide guidance on keyword research, topic development, content strategy, taxonomy design, page structure, internal linking, and content optimization.
Develop standards, playbooks, training materials, and repeatable processes that help teams maintain scalable search-friendly digital experiences.
Bachelor's degree in Marketing, Information Science, Communications, Digital Media, Business, Computer Science, or a related field preferred. Equivalent professional experience may be considered in lieu of formal education.
This is a hands-on technical SEO/AEO role, not a traditional digital marketing strategist position. The ideal candidate has a strong mix of technical SEO expertise, implementation experience, AI-search optimization knowledge, and cross-functional product collaboration skills, with a track record of driving measurable improvements in search visibility and digital discoverability.
