Marketing Operations Manager

Quickparts is hiring a Marketing Operations Manager to build and manage the systems, processes, and analytics infrastructure supporting its global go-to-market strategy. The role owns the CRM, leads campaign operations, and drives data integrity, attribution, and reporting while partnering across Marketing, Sales, and Customer Success.

Responsibilities:

• Maintain and evolve the global CRM (HubSpot), ensuring structural integrity, data accuracy, and usability across teams
• Partner with Sales, Marketing, and Customer Success to align CRM workflows with the full customer lifecycle
• Lead training and documentation to support adoption and consistency
• Manage CRM data hygiene, enrichment, and synchronization with ERP (NetSuite) and related systems
• Oversee ongoing governance and platform development to meet evolving GTM requirements
• Collaborate with demand generation and content teams to support campaign planning, execution, and optimization
• Manage campaign execution including segmentation, lead routing, forms, workflows, and A/B testing
• Identify performance improvement opportunities across the funnel, from initial engagement to sales qualification
• Define and enforce UTM strategy and naming conventions for clean attribution and reporting
• Refine lead scoring models and lifecycle stages to improve conversion and handoffs
• Develop and manage campaign performance dashboards in HubSpot and Power BI
• Own marketing attribution tracking and evolve multi-touch attribution models in partnership with analytics teams
• Monitor funnel metrics, identify drop-offs, and recommend improvements
• Provide insights and performance reports to marketing, sales, and executive leadership
• Manage integrations across the marketing and sales technology stack (e.g., HubSpot, NetSuite, webinar tools, enrichment, chat)
• Serve as point of contact for external integrators and technology partners
• Lead cross-functional infrastructure and data projects that enhance GTM performance
• Maintain SOPs and documentation for scalability and consistency
• Support select sales enablement projects

Requirements:

• 5+ years of experience in CRM administration, marketing operations, or revenue operations
• Expertise in HubSpot CRM and Marketing Hub
• Experience with ERP integrations (preferably NetSuite)
• Familiarity with data visualization tools and campaign attribution models
• Strong knowledge of lead lifecycle management, scoring, and funnel reporting
• Demonstrated project management skills with multiple stakeholders and timelines
• Excellent communication, documentation, and training skills
• Bachelor's degree in Marketing, Information Systems, Business Administration, or related field
• Experience with additional marketing automation platforms (e.g., Marketo, Pardot)
• Exposure to paid media operations and analytics (Google Ads, LinkedIn)
• Familiarity with GDPR compliance and data governance