Search Engine Optimization Specialist

Solaire Vision is seeking an SEO specialist to improve organic search visibility and acquire new patients for its two optometry practices in Northern Virginia. The role involves diagnosing SEO performance issues, prioritizing opportunities, and executing technical, content, local SEO, and link-building work.

Responsibilities:

• Drive new patient acquisition through organic search for our two optometry practices in Northern Virginia
• Identify underlying causes, prioritize opportunities, and execute effectively
• We need to understand why and improve performance
• Complete the remaining SEO work following our recent rebrand, including updating inconsistent business information, citations, listings, and backlinks
• Develop and execute a sustainable strategy to earn relevant, authoritative backlinks that strengthen our local organic presence
• Both develop the strategy and execute it, rather than simply provide recommendations

Requirements:

• exceptional, US-based SEO specialist with proven results across local, on-page, off-page, and technical SEO
• Strong diagnostic skills and the ability to distinguish root causes from symptoms
• Hands-on expertise in technical SEO, content optimization, local SEO, Google Business Profiles, and link building
• Evidence-based recommendations grounded in actual search data, competitive analysis, and measurable results
• Independent judgment, clear prioritization, and accountability for outcomes
• Someone who can both develop the strategy and execute it, rather than simply provide recommendations
• Experience with AEO/GEO