Senior Manager, Integrated Marketing

Her Campus Media hires a Senior Manager, Integrated Marketing to produce and execute integrated marketing programs for its clients. The role leads sold campaigns from planning through execution and reporting, coordinating internal teams and external partners while managing timelines, deliverables, and budgets.

Responsibilities:

• Foster, educate, and promote best-in-class service expertise for HCM clients post-sale
• Manage key programs end-to-end, from campaign brief development through execution and reporting, ensuring they meet brand objectives and deliver best-in-class client service
• Responsible for creating and maintaining all program documentation during post-sale (including client status agendas, sold scope-of-work, and additional campaign trackers)
• Coordinate with third party vendors to source & design branded merchandise for experiential and influencer gifting opportunities
• Collaborate with Digital teams to monitor creative implementation, tag delivery, QA-ing of media, execution and delivery, and ensuring KPIs are achieved and optimized for media & social distribution
• Work closely with internal creative teams to execute custom deliverables including articles, social media posts, influencer content creation, and sampling opportunities
• Use project management software (Asana) to manage sold campaigns & deliverables - ensuring all assets stay on schedule
• Demonstrate resourcefulness in problem solving. Leverage existing relationships, build new ones quickly, and find creative solutions to deliver results, within tight timelines or budget constraints
• Lead and moderate end of campaign debrief process, driving discussion, sharing learnings and best practices across internal teams
• Responsible for the management of the entire post-sale production budgets and ensuring all program expenses are tracked and fit within program margin

Requirements:

• BA or equivalent
• 5-7 years Advertising or Publisher company experience required
• Strong track record in client service and event production
• Experience within various marketing verticals such as experiential, branded content (video, articles, social, influencer) and digital media execution experience essential
• Strong attention to detail
• Ability to lead junior team members (either directly or indirectly)
• Highly organized and the ability to multitask
• Proficiency in Asana (or similar project management platforms) for workflow management, timeline tracking, and cross functional collaboration