Temporary International Digital Marketing Manager

Delicato Family Wines is hiring a Temporary International Digital Marketing Manager to develop and execute social media, digital, and content strategies for its international portfolio. The role supports brand positioning and consumer demand, manages agencies and digital campaigns, and uses research and analytics to guide marketing decisions.

Responsibilities:

• Plays a critical role in driving the digital marketing agenda to grow international e-commerce business and ensures a seamless, on-equity consumer experience
• Ensures the brand visuals and voices are accurately communicated across all digital channels including but not limited to social media, digital advertising, SEO, retail marketplaces, and websites and acts as a steward for brand tone with outside agencies and partners
• In coordination with domestic Digital Marketing efforts, owns the strategy, communication and delivery of all social media and digital assets for the International Marketing team’s digital efforts for the International Marketing team’s digital efforts
• Serves as a Social Media Subject Matter Expert providing best practices and recommendations to internal International and Trade Marketing teams
• Drives strategy and execution across all social channels for all brands within the Delicato National portfolio, including Bota Box, Francis Ford Coppola, Noble Vines, Z. Alexander Brown, 1924, Three Finger Jack, Black Stallion, and Diora and more. Provides Social Media support and expertise for International and Exclusive brands
• Manages multiple outside agencies and serves as lead point of contact to ensure quality and value of spending in all digital media are earning return on investment, and ensures brand standards and compliance are upheld, while deliverables are provided in a timely manner
• Consistently provides strategic direction and collaborates with internal and external stakeholders, i.e., content development firms, PR agencies, video production companies, technology vendors, etc., to ensure 360-degree programming is consistent and customized across all digital platforms
• Stays ahead of key digital marketing platforms/tools and optimize digital presence on key consumer facing touchpoints (apps, websites, digital ad units etc.); monitors and analyzes competitive digital activity; reports relevant findings to key stakeholders
• Utilizes paid tools with outside research to remain on the cutting edge of all digital insights; synthesizes and presents digital insights into frameworks that inform strategy and drive key business decisions across brand marketing findings to the broader marketing and sales organization
• Advocates for brands by serving as a key liaison between U.S. National Marketing, Trade Marketing, and International
• Creates and maintains brand standards and annual plans with clear brand positioning and execution guidelines
• Partners with U.S. National Marketing as part of the annual development of strategic brand plans by analyzing product, category, consumer, and market dynamics that ensure long-term brand growth
• Establishes and delivers fully integrated promotions and education materials that enables engagement amongst consumers, distributors, and retail partners
• Develops and owns goals and performance metrics for campaigns; monitors regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement; presents findings to key stakeholders and relevant parties
• Coordinates with International regarding the recommendation of products and pricing utilizing data and insights
• Executes International brand budgets that support key brand strategies; adheres to prescribed brand budgets
• Works collaboratively and in partnership with across Delicato functions
• Works on special projects as assigned
• Other duties may be assigned

Requirements:

• Bachelor's Degree with emphasis in Marketing, Communications, or comparable discipline
• 4-5 years of directly related experience
• Experience developing and executing social media across all social channels and digital strategies
• Global understanding of the way that digital marketing is used as a brand platform to communicate brand objectives in the beverage alcohol space
• Ability to manage (as lead point of contact), monitor, and serve as a brand steward to multiple agencies and act as a liaison between our Brand Teams and the agencies
• Advanced knowledge of digital and social media advertising
• Ability to monitor and analyze competitive digital activity and report relevant findings to senior leaders, brand, legal and digital teams
• Excellent planning, organization, and communication skills
• Stays at the leading edge of industry trends
• A self-starter, detail oriented, and results driven attitude
• Ability to influence key stakeholders using analytics
• Proactive and solution orientated
• Able to work within a team environment and build cooperative and collaborative relationships with those inside and outside the department
• Strong computer skills including MS Word, PowerPoint, Excel, Outlook
• Solid understanding of social and web analytics tools
• In depth knowledge of all social media channels (Facebook, Twitter, YouTube, Instagram, etc.)
• Knowledge of the digital landscape and how it relates to Consumer-Packaged Goods
• Wine or Spirits Industry experience
• WSET Level 2
• Experience with graphic software such as Photoshop and Adobe Illustrator desired