Job Position: Digital Campaign Manager

Department: Digital Sales

Reports to: Senior Vice President, Digital Operations

FLSA: Exempt (PRO-CRE)

Status: Full-time

Work Location: Atlanta, GA, Baltimore, MD, Charlotte, NC, Dallas, TX, Houston, TX, Indianapolis, IN, Philadelphia, PA, Raleigh, NC, Richmond, VA,

OVERVIEW:

The Digital Campaign Manager is responsible for overseeing the execution, optimization, accuracy, and performance of digital advertising campaigns across assigned markets. This role serves as a key operational leader within their region, ensuring campaigns are delivered accurately, issues are resolved quickly, and internal teams are supported through clear communication and strategic problem-solving. The DCM works closely with the Digital Product Team (IMM), leadership, and support departments to maintain high standards of campaign execution and client satisfaction.

ESSENTIAL RESPONSIBILITIES:

Oversee digital campaign fulfillment within assigned markets, from order entry to recap delivery, acting as “air traffic control” between Sales and Product Teams
Act as the day-to-day point-of-contact for Sales when it comes to running digital campaigns for their clients
Review and approve digital orders in Wide Orbit for assigned markets
Work directly with Integrated Marketing Specialists (sales) and Digital Sales Managers to collect all needed creative assets to fulfill campaign delivery
Create the digital campaign ticket in ClickUp, ensuring all campaign details are entered, including but not limited to digital product, impression/delivery, targeting requirements, etc.
Submit and manage any design requests to the Creative Services team
Assign digital campaign elements to specialized Product teams for trafficking via ClickUp
Collect campaign delivery data and screenshots from the Product Team to produce digital campaign recaps for local Sales teams in assigned markets
Hold regular stand-up calls with DSMs in assigned markets to ensure successful campaign delivery
Work with the Digital Sales Manager to assist with proposal creation, providing creative guidelines and details on deliverables
Hold regular stand-up calls with Digital Product teams to ensure campaigns are delivering properly and optimized for client success
Lead problem-solving efforts related to digital campaign delivery, performance challenges, and technical issues
Ensure campaign accuracy, including correct targeting, creative placement, scheduling, and reporting

KNOWLEDGE/SKILLS/ABILITIES:

Strong understanding of all O&O platforms, as well as extended network/audience platform digital advertising platforms, mobile streaming, Meta, SMS and email marketing tools
Proven ability to analyze campaign performance data and apply insights for optimization
Exceptional problem-solving and troubleshooting skills
Strong communication skills with the ability to coordinate across internal teams and leadership
Experience managing or mentoring team members in a campaign or digital services environment
High attention to detail with a strong commitment to campaign accuracy and quality control

You must be able to work as part of a team
You must be enthusiastic and disciplined; a self-starter who can thrive in fast-paced environments with tight deadlines and aggressive performance targets

Demonstrated ability to lead, motivate and direct a team to include but not limited to:
- Provide regular constructive feedback
- Resolve issues/conflicts with diplomacy on time
- Provide ongoing guidance and support for growth and development
- Deploy effective coaching skills
- Practical understanding of anti-harassment and discrimination laws
- Ability to effectively administer performance reviews, and corrective action plans as appropriate.
- Ensure team (s) attend mandatory department and/or mandatory company training (s) as required.

Submitting a criminal background check
Legal right to work in the United States

DIGITAL CAMPAIGN MANAGER QUALIFICATIONS

Bachelor’s Degree preferred, minimum 5 years’ experience in media, marketing, advertising or related experience; or equivalent professional experience.

U1 Digital Campaign Manager

Key skills

About this role