Marketing Manager US

CM.com is building its US go-to-market engine, and the Marketing Manager will help develop and execute channel-partner and brand-direct marketing. The role spans industry-solution marketing, full-funnel demand generation, AI-enabled marketing workflows, and measurement of pipeline and revenue.

Responsibilities:

• Help architect the US go-to-market plan: Shape our strategy across the channel partner and brand-direct motions, with clear priorities, targets and a regular rhythm of measuring what works and adjusting
• Co-market with our channel partners: Work with the Partner Sales Managers to build partner-ready programs: joint value propositions, co-branded campaigns, onboarding and enablement kits, partner webinars and events, and co-marketing funds
• Own industry solutions marketing: Turn our platform into vertical stories for the industries we prioritize with Sales: messaging, use cases, case studies, landing pages and campaigns that speak to a specific buyer
• Run full-funnel demand generation: Plan, launch and optimize campaigns across paid, email, social, SEO, web and events, from first touch to sales-qualified pipeline, including follow-up on events and trade shows
• Turn expertise into content: Partner with our AI Technical Solutions Consultant to translate demos, use cases and technical know-how into solution briefs, thought leadership, webinars and sales materials
• Build the AI-powered marketing engine: Design and run AI-enabled workflows for research, content production, personalization, lead qualification and reporting. Document what works and share it with the team and global marketing
• Measure what matters: Track pipeline, partner-sourced and partner-influenced revenue, and conversion across the funnel, and keep a tight feedback loop with Sales on lead quality
• Be the US voice in global marketing: Adapt global brand and content for the US market and bring back insight on customers, partners, competitors and market trends

Requirements:

• About 3 years of experience in B2B marketing, ideally in tech, SaaS or communications
• Strong internships or early roles count
• A degree in marketing, business, communications or a related field, or equivalent experience
• A broad marketing foundation across campaigns, content, email, web and SEO, events and analytics
• You may be strongest in one area, and you are curious and willing to learn the others
• Strong writing and structured thinking
• You can turn a technical conversation into a clear message for a specific buyer
• A collaborative mindset
• You enjoy working with sales and technical colleagues, and you are comfortable working with external partners
• An AI-native way of working
• You already use AI in your daily work and can show us examples of workflows, prompts or automations you have built
• Ownership and initiative
• You have experience working independently in a hybrid or remote setting, prioritize well and follow through
• Comfort with data and tools, such as a CRM like Salesforce, marketing automation and web analytics
• Excellent written and spoken English, our internal company language
• For this position, we can only consider candidates who already hold a permanent work and residence permit for the US
• Based in the Eastern Time Zone, ideally in or near Detroit, Michigan
• Nice to have: exposure to partner or channel marketing, event experience, or familiarity with messaging, customer experience or conversational AI