Performance Marketing & CRM Manager

TalkShopLive is a video commerce platform and Marketplace for exclusive products and experiences. The Performance Marketing & CRM Manager drives customer acquisition, repeat purchases, and profitable revenue growth through paid media, email and SMS, e-commerce optimization, and performance analytics.

Responsibilities:

• Develop and execute paid acquisition strategies across Meta, Google, TikTok, YouTube and other relevant channels
• Build and optimize campaigns around celebrity livestreams, signed merchandise, book launches, album releases and exclusive collectibles
• Leverage short-form video, shoppable clips and creator-led content to drive product discovery and conversion
• Own campaign budgets, audience targeting, creative testing, retargeting and ongoing optimization
• Build strategies to reach new audiences beyond existing artist and author fan bases
• Continuously improve return on ad spend (ROAS), customer acquisition cost (CAC) and conversion rates
• Identify opportunities to scale successful campaigns and product categories profitably
• Own HubSpot as a revenue-generating marketing platform for the TalkShopLive Marketplace
• Own SMS alongside email, including the weekly newsletter, dedicated artist and author sends, and sale campaigns
• Develop and execute a high-performing email and SMS calendar tied to product launches, artist releases, exclusive offers and livestream events
• Segment audiences based on purchase history, artist affinity, music genres, book interests and customer engagement
• Build automated customer journeys, including welcome sequences, abandoned checkout recovery, post-purchase campaigns, cross-selling and reactivation
• Execute ongoing A/B testing across subject lines, content, offers, audience segments and send times
• Grow the active, engaged customer database while maintaining strong deliverability and subscriber health
• Increase email-attributed revenue, revenue per recipient, repeat purchase rates and customer lifetime value
• Take ownership of marketing performance across the customer journey, from initial discovery to completed purchase
• Analyze customer behaviour, product performance and conversion funnels to identify revenue opportunities
• Collaborate with Product and Engineering to improve landing pages, product discovery, checkout experiences and marketing attribution
• Develop strategies to maximize revenue from both new releases and existing Marketplace inventory
• Identify opportunities for cross-selling between artists, authors, genres and product collections
• Optimize campaigns around product availability, release schedules, margins and inventory
• Partner with Marketplace, Creative and LiveOps teams to identify the strongest moments from livestreams and transform them into high-performing marketing assets
• Be the first and heaviest user of our clips and AI content tools, and help define the high-converting moments we surface automatically for ads and email
• Test different creative formats, including celebrity-led video, product demonstrations, vertical clips, static creative and promotional offers
• Develop repeatable strategies for extending the commercial value of livestream content well beyond the original event, growing sales from replays and clips long after the live ends
• Use performance insights to inform future content production, campaign creative and promotional strategy
• Build an always-on marketing approach that combines tentpole celebrity launches with ongoing customer engagement and sales
• Build clear reporting across paid media, HubSpot and e-commerce revenue
• Track and optimize against core commercial KPIs, led by contribution margin percentage after marketing spend, alongside ROAS, CAC, conversion rate, email-attributed revenue, revenue per recipient, repeat purchase rate and customer lifetime value
• Establish attribution and measurement frameworks that connect marketing activity to actual transactions
• Develop forecasts, performance dashboards and regular recommendations for investment and optimization
• Make data-driven decisions about where to invest marketing resources to generate the greatest return
• Partner with leadership on Marketplace growth strategy and on how we position TalkShopLive as the curated home for signed books and music
• Work hand in hand with Product: bring buyer and campaign insight into quarterly roadmap planning, and own launch marketing for every buyer-facing feature
• Build joint marketing with talent, labels and publishers that uses their own channels and fan bases, in a way we can later package as a marketing offer for partners

Requirements:

• Minimum 5 years of hands-on experience in performance marketing or growth marketing, with direct-to-consumer e-commerce experience required
• Demonstrated success managing paid media campaigns that generate measurable online sales
• Strong working knowledge of Meta Ads Manager, Google Ads and paid social advertising
• Hands-on experience with HubSpot, including email and SMS campaigns, segmentation, workflows, automation and reporting
• Experience working with a consumer e-commerce business where revenue, conversion and customer acquisition are primary success metrics
• Strong understanding of customer acquisition economics, ROAS, CAC, customer lifetime value and marketing attribution
• Experience developing and testing creative, particularly video and social-first content
• Strong analytical skills and the ability to translate performance data into actionable growth strategies
• Comfortable working in a fast-moving environment, independently executing campaigns while contributing to broader growth strategy
• Experience in music, entertainment, publishing, collectibles, merchandise or fan-driven commerce
• Experience marketing limited-edition products, exclusive drops, preorders or time-sensitive product launches
• Experience with Shopify or similar direct-to-consumer commerce platforms
• Familiarity with GA4, conversion tracking, pixels, UTMs and e-commerce analytics
• Experience building automated CRM journeys and scaling email-driven revenue
• Understanding of creator-led marketing, influencer content, livestream shopping and social commerce
• A habit of using AI every day to scale creative, segmentation and reporting