Shopper Marketing Manager

MaryRuth’s is hiring a Shopper Marketing Manager to develop and execute retail shopper marketing strategies and programs that drive revenue and brand performance across U.S. retailers. The role coordinates with Sales, Marketing, Operations, retail partners, and external agencies to plan retailer-specific programs, promotions, in-store activations, and trade shows.

Responsibilities:

• Work closely with eCommerce and Retail Sales teams as well as the multichannel Marketing team to develop best-in-class trade/shopper marketing strategies and integrated retail marketing calendars; lead cross-functional communication to support trade/shopper initiatives nationwide
• Build shopper marketing campaign strategies that strengthen brand relevance and presence by translating brand initiatives into shopper platforms through relevant campaigns and diverse tools and tactics
• Create and execute retailer-specific programming; develop and present marketing and promotion-focused retailer presentations to generate retailer support and achieve superior execution of in-store programs
• Work directly with retail partners to develop promotional programs, loyalty card promotions, and CPG app-based platforms (e.g. Ibotta, Instacart, etc.); liaise with relevant outside agencies for ongoing promotional campaigns
• Manage and monitor budget, return on investment (ROI), and coupon and redemption activity/promotional discounting programs for all trade/shopper marketing initiatives
• Plan and manage a calendar of nationwide trade shows, maintaining a positive brand presence throughout the year
• Work with Brand and Marketing teams to develop and produce promotional and collateral materials for in-store and trade show usage and assist the Brand team with product launch plans and brand education for Sales teams and distribution partners
• Identify and develop necessary tools for visibility, including point of sale, racks, shelving, and other assets to increase brand presence and market share and improve the in-store customer experience
• Research and maintain a strong understanding of the latest trends in successful trade/shopper marketing and proactively drive the Marketing team toward new and innovative solutions for retail
• Contribute to the continuous improvement of vendor selection to ensure maximum returns on investment into retail marketing promotions and activities
• Guide the preparation of marketing activity reports and summaries and present to Executive Leadership and other stakeholders
• Facilitate all marketing requests from the Retail team, serving as the department SME for marketing support
• Other responsibilities as assigned

Requirements:

• Relevant 4-year degree in Marketing, Business, Business Administration, etc. (or equivalent experience)
• 3-5 years of relevant experience in shopper marketing with a heavy focus on natural channel business is required along with demonstrated success in executing marketplace programs
• Highly proficient in relevant data analytics, including intermediate to advanced proficiency in Excel and AI tools, and able to build and present successful sales decks and presentations in PowerPoint
• Strong understanding of retail sales and business drivers along the ability to translate this data into well-supported recommendations for retailer programs
• Comfort working both independently and collaboratively in a fast-paced, remote environment, maintaining excellent organization and communication
• Desire and ability to learn more about all aspects of the VMS (vitamin, mineral, supplement) category
• Proven ability to lead multiple diverse, simultaneous projects with challenging goals and objectives
• Innovation-focused mindset; able to take initiative to find ways to drive growth
• Prior management experience strongly preferred