Growth Marketing Director

Flute is a payments platform serving businesses and their partners. The Director, Growth Marketing owns the top- and mid-funnel demand generation engine, including strategy, programs, budget, and pipeline and MQL targets.

Responsibilities:

• Pipeline and MQL targets — you hold the number and own the strategy and execution to hit it, including proven and experimental programs
• Paid media programs across LinkedIn, Meta, Google, and content syndication networks, optimizing for cost-per-qualified-lead and cost of acquisition. You own the strategy to expand and test in new channels
• Launch and own AI SDR motions to drive inbound for direct sales and ISVs through a test-and-optimize approach. Build into a sustained inbound channel
• AI programs – own and build our strategy to optimize for AI, including SEO/AIO, AI SDR outbound campaigns, platforms and experimentation. AI Agent building to improve signal identification and action across prospect groups
• HubSpot marketing automation strategy — weigh in on and own outcome for campaign builds, lead scoring, list segmentation, nurture workflows, and reporting
• Full-funnel reporting — tracking performance from impression to closed-won and surfacing actionable insights for the sales and marketing leadership team
• Budget management — allocating spend across channels, running experiments, and reallocating based on performance
• Sales alignment — partnering closely with the sales team to ensure lead quality, set SLAs, and build feedback loops that improve targeting over time
• Partner marketing — identify opportunities to increase marketing opportunities with our partners (associations, ISVs, etc) and optimizing current marketing

Requirements:

• 10 years of B2B demand generation experience, with a track record of owning pipeline targets and delivering results
• Hands-on HubSpot expertise — you've built workflows, managed lead scoring models, and pulled your own reports. You don't need ops to do this for you
• Proven experience managing paid media budgets for B2B businesses (LinkedIn, Meta, and Google Ads) with real fluency in what works and what doesn't
• Experience managing SEO agency or SEO leads, working cross functionally with brand content and brand creative teams to create high quality outputs that get noticed by AIO
• Experience marketing to SMB or mid-market audiences — you understand the buying motion, the channels, and what messaging resonates
• Strong analytical instincts — you can connect campaign activity to pipeline and revenue, and you know when a number is off
• Comfort working cross-functionally with sales, particularly on lead quality, follow-up SLAs, and funnel visibility
• Proven experience building with AI – including agents, AI SDR motions, etc
• Experience in payments, fintech, or financial services
• Bachelor's Degree in Marketing, Business Administration, or related field preferred
• Experience marketing to associations or member-based organizations
• Familiarity with ABM tactics, even if you haven't run a formal ABM program
• Experience building a demand gen function from an early stage — you've set up the infrastructure, not just run programs on top of it