Senior Level Media Buyer (US market Home Services/improvement Industry)

Falcon Innovation Partners - FZCO is hiring a Senior Media Buyer & Fulfillment Manager to own Meta advertising performance across 60–70 active client accounts. The role focuses on tracking, campaign and funnel optimization, appointment bookings and ROI, while mentoring junior media buyers and using AI tools to improve workflows.

Responsibilities:

• Own day-to-day Meta ad account performance across 60–70 active client accounts, install advanced tracking, and drive appointment bookings and ROI
• Manage campaigns, introduce new angles, scripts, creatives, funnels (landing pages, Typeforms, lead forms), oversee and mentor junior media buyers, and leverage AI tools to support efficiency and workflow coverage

Requirements:

• Senior-level experience (3+ years as a high-performing Media Buyer / Fulfillment Manager managing large-scale ad spends)
• Meta Ads Manager/Facebook Business Manager, Google Sheets, Claude (or similar AI tools), analytics platforms, Typeforms, and landing page builders
• Paid social (Meta ads), lead generation
• Strong communication skills and ability to clearly document processes
• Senior leadership capabilities to operate independently and make high-level strategic decisions without extensive SOPs
• Deep understanding of booking funnels, lead quality economics, and full-funnel conversion strategy
• Attention to detail and accuracy in tracking and reporting
• Analytical mindset with proficiency in Google Sheets and performance dashboards
• Copywriting skills for ad copy and creative scripting
• Experience using AI tools & automation to augment workflow and creative ideation
• Collaborative team player who can lead, mentor junior media buyers, and work autonomously
• Problem-solving orientation and comfort with high account volumes and fast-paced scaling
• Advanced access and expertise in Meta Ads Manager / Facebook Business Manager
• Google Workspace (Sheets) access and comfort using formulas and custom dashboards
• Ability to install and test tracking pixels, events, Conversions API, and third-party funnel integrations (Typeforms, CRM tools)
• home services & remodeling industry experience (kitchen & bathroom remodeling, roofing, HVAC, tree services, etc.) strongly preferred
• CRM integration experience is a plus (good-to-have)