Manager, Integrated Marketing

Exol is seeking a Manager, Integrated Marketing Programs to lead integrated marketing programs that drive brand awareness, customer engagement, pipeline, and revenue growth. The role translates business priorities into measurable marketing programs and partners closely with Sales, Commercial, and executive leadership.

Responsibilities:

• Own Exol's integrated marketing strategy and roadmap, translating business goals, target markets, customer segments, and sales priorities into annual and quarterly marketing plans with clear success measures
• Develop and execute integrated B2B demand generation programs across email, web, content, social media, events, and account-based marketing to build awareness, engage target accounts, generate qualified pipeline, and accelerate active opportunities
• Partner with Sales, Commercial, and executive leadership to define priority audiences, account strategies, buyer journeys, lead management expectations, campaign follow-up, and go-to-market opportunities
• Shape market positioning and campaign narratives while overseeing sales enablement materials, customer stories, presentations, nurture content, and other customer-facing assets that communicate Exol's value proposition and differentiation
• Lead event marketing strategy across trade shows, conferences, executive events, and customer engagement programs, including investment decisions, execution, and post-event follow-up
• Establish campaign frameworks, dashboards, reporting, governance, and scalable marketing operations practices that connect marketing activity to engagement, conversion, pipeline influence, opportunity progression, and business outcomes
• Lead complex cross-functional programs and manage agencies, freelancers, and vendors to deliver work on time, within scope and budget, and aligned with Exol's brand and commercial objectives

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Minimum of 8 years of related experience or equivalent work experience
• Progressive B2B marketing experience across integrated marketing, demand generation, field marketing, account-based marketing, revenue marketing, or a related discipline, with demonstrated success producing measurable engagement, pipeline, and business impact
• Strong knowledge of enterprise B2B buying journeys, complex sales cycles, audience segmentation, campaign strategy, lead management, and sales enablement
• Experience working with CRM, marketing automation, email marketing, web analytics, campaign reporting, and performance dashboards, with the analytical judgment to translate performance data into recommendations and investment decisions
• Proven ability to partner effectively with Sales, Commercial, senior leadership, subject matter experts, agencies, and vendors while leading complex cross-functional programs without formal authority
• Exceptional written communication, executive presentation, project leadership, and stakeholder management skills
• Experience in supply chain, logistics, robotics, automation, enterprise technology, or another sales-led B2B environment