Digital Marketing Manager - CTV/OTT, Direct Buying and Programmatic

DCMN is hiring a Digital Marketing Manager to drive CTV/OTT campaigns for a major U.S. client. The role owns campaign planning and execution across CTV/OTT, online video and display, manages publisher and programmatic deals, and presents strategies and performance recommendations to clients.

Responsibilities:

• You'll own the campaign lifecycle for CTV/OTT, OLV and Display activations with premium US publishers and platforms such as Fox/Tubi, Disney+/Hulu, Paramount/Pluto, Amazon Prime Video, Samsung and LG
• Manage direct/IO deals end to end: publisher negotiations, insertion orders, campaign set-up, delivery monitoring, optimization and reporting
• Negotiate PMP and PG deals with publishers and SSPs, and activate them through DSPs such as The Trade Desk and Amazon DSP
• Together with internal teams like Growth and Media Buying, you'll develop strategies, media plans and forecasts, with a strong focus on peak season planning and pacing
• Communicate and present confidently to clients: strategies, report data and recommendations
• You'll work together in a team of other Digital Marketing Managers, collaborating towards the success of the campaign and sharing knowledge
• Stay ahead of industry trends by testing new tools, publishers and partners in the US CTV landscape

Requirements:

• Proven hands-on experience across direct, IO, and programmatic channels is essential!
• English
• 4+ years of hands-on experience in Digital Marketing, at an agency, DSP/ad tech platform, publisher or digital-first brand/start-up
• 2+ years of hands-on experience with direct/IO buying in the US market, including negotiating and managing publisher deals, and solid knowledge of IO, PG and PMP buying methods
• Strong experience with CTV/OTT campaigns and the main US players: how to buy, KPIs, different ad formats, benchmarks, and reporting
• Familiarity with performance CTV platforms, and hands-on experience with at least one major DSP (The Trade Desk, DV360 or Amazon DSP)
• Extensive experience in media planning and executing campaigns first-hand across multiple channels, including high-volume peak season campaigns
• Data driven with analytical skills, confident with Excel and visualization tools like Google Data Studio
• Ability to work independently, taking ownership of campaigns and deliverables with minimal supervision, while proactively troubleshooting issues and driving solutions
• Strong client facing and presentation skills
• Understanding of attribution and tracking methods in the CTV/OTT space, including campaign measurement tools and their limitations
• Any additional language is a bonus
• Experience with Display placements in the CTV environment (e.g. homescreen ads, pause ads, rotator ads) is a strong plus