Marketing and Communications Manager (PT + Remote Forever)

How to Contract is hiring a Marketing and Communications Manager to connect with its audience and drive sign-ups and registrations. The role plans and executes campaigns for memberships, courses, and free programs, while managing newsletters, web content, CRM, and conversion-focused pages.

Responsibilities:

• As Marketing and Communications Manager, you will lead our efforts to connect with our audience through marketing campaigns and communication channels. Success in this role means sign-ups and registrations from your campaigns
• You’ll plan, write, and launch campaigns for our membership, in-person courses, and free programs. You’ll manage our Beehiiv newsletter, web posting, and CRM platform. You’ll build and update sales and sign-up pages that lead to high conversion rates
• You’ll work with Laura Frederick and our content manager, who handles basic social media, website, and video editing tasks

Requirements:

• Strategic and Hands-On: You set the campaign strategy, and then you do the work yourself. You do not pass each project through a chain of designers, developers, and contractors
• Fast-Moving and a Self-Starter: You plan, initiate, and complete work without supervision. You don't contemplate. You do. And you do not wait to be told what to do next. You execute on the plan
• Revenue-Driven: You know how to prioritize the campaigns that produce sign-ups and sales, and you follow through
• AI Power User: You use AI to support your work, and quality remains essential. You own every word AI helps you create, and you approve each word and design before it publishes
• 5+ years of experience planning and writing campaigns that sell memberships, subscriptions, courses, or event registrations. This role is for someone with substantial on-point experience. This is not the role for someone who has only worked managing teams
• 2+ years of experience managing newsletters and content websites, preferably Beehiiv
• 2+ years of experience creating basic designs in Canva
• Excellent grammar and writing skills suitable for a legal audience, plus full fluency in American English
• A fully-built and robust LinkedIn profile
• Commitment to silliness
• Authorized to work in the US or Canada