Product Marketing Manager | AI AppSec

Escape is hiring its first dedicated Product Marketing Manager to define the company’s category position and go-to-market strategy across the US and Europe. The role owns product messaging, launches, market research, thought leadership, sales enablement, and foundational product marketing processes for its application security products.

Responsibilities:

• Develop impactful product messaging for Security Leaders and Engineers, translating technical features into compelling, value-based stories
• Own go-to-market strategies for new feature launches, collaborating closely with the Growth Marketing team to drive pipeline results
• Lead market and competitive research, sharpening Escape’s positioning and informing product roadmap decisions
• Drive thought leadership initiatives, including speaking engagements (e.g., partner webinars) and high-impact content
• Build the sales enablement toolkit, designing pitch decks, battlecards, competitive comparisons, and one-pagers to ensure our commercial team excels
• Establish foundational PMM processes, playbooks, and strategies to scale and evolve with the company

Requirements:

• 5+ years total experience, with at least 2 years in product marketing
• Demonstrated success in marketing to technical audiences, you understand engineers and speak their language
• Experience supporting product launches end-to-end, from messaging and asset creation to performance analysis
• Strong storytelling capabilities, able to distill technical topics into compelling, audience-adaptive narratives
• Collaborative and cross-functional, comfortable working closely with engineering, product, and go-to-market teams
• ideally in cybersecurity, developer tools, or technical B2B SaaS at high-growth companies
• Start-up experience, particularly in early-stage, fast-moving environments
• Entrepreneurial spirit—proactive, adaptable, and eager to build from scratch
• Familiarity with application security, developer tools, or engineering workflows