Senior Manager, Marketing

Flatiron Books, an imprint of Macmillan, is hiring a Senior Marketing Manager to develop and execute marketing campaigns for fiction and nonfiction titles. The role also leads imprint marketing initiatives, including digital advertising, author and brand partnerships, influencer and email programs, and bookseller promotions, to drive book discovery and sales.

Responsibilities:

• Develop and execute innovative marketing and advertising campaigns for assigned titles (8-10 a year) to increase generate awareness and book sales, including managing budget and overseeing strategy
• Partner with and advise authors on leveraging their professional network and author channels (ie. newsletter, social, contacts) to drive awareness and sales
• Communicate and present marketing plans and updates to authors/agents, editors, sales, publicity, central teams, etc
• Execute strategic online advertising campaigns to determine target audience. Work with ad vendors on bookings, write ad copy, create design briefs, and assess and analyze results and reporting
• Oversee GoodReads advertising account relationship and submission of seasonal titles
• Establish strategic brand partnerships to co-market titles campaigns; exhibit proven track record of conceptualizing, pitching and executing co-brand marketing campaigns
• Attend and contribute to regular marketing, sales, title-specific meetings, and lead seasonal brainstorms
• Project and process manage the imprint’s seasonal influencer program from promotion to title selection to execution and overall organizational management within marketing department
• Oversee the imprint’s email marketing program including subscriber growth, retention, content, design and reporting
• Guide content strategy for imprint consumer newsletter and engagement and subscriber growth strategy
• Maintain imprint catalogs and manage bookseller promotions and relationships, including Indie Next outreach
• Monitor and report on sales and early reviewer buzz to identify seasonal marketing opportunities
• Manage marketing intern, workload and assignments
• Lend support to the Senior Director, Marketing to participate in refining overall marketing strategy, evaluate process and workflow to meet department and imprint goals

Requirements:

• Exceptional multitasking and organizational skills to manage and adapt priorities in a fast-paced environment
• A proven track record in project management, including overseeing and assessing processes, with strong attention to detail
• The ability to balance independent work with team collaboration
• Effective communication and presentation skills to engage a range of internal and external stakeholders, including authors and agents
• Proficient understanding of social media trends and influencer marketing
• The ability to plan, optimize, analyze, and report on digital ad campaigns
• Skill in industry networking and relationship building
• A strong sense of marketing design best practices, with solid photography and copywriting experience
• A proven history of working on bestselling fiction and nonfiction title campaigns
• Comfort working with celebrities and high-profile authors as well as debut authors
• 6+ years of marketing experience in trade book publishing or a related field
• Familiarity with Google Workspace, project management tools like Airtable and Basecamp, and marketing analytics tools
• Some management experience (intern management)
• A bachelor's degree
• previous title marketing experience strongly preferred
• An interest in developing leadership experience and people management skills