Senior Influencer Marketing Manager US (m/f/d) (copy)

Doonails is hiring a Senior Influencer Marketing Manager to build and own its US influencer marketing channel. The role covers strategy, planning, execution, partnerships, deal negotiations, budget and performance analysis.

Responsibilities:

• You define and own the US influencer strategy, from creator mix and deal structures to budget allocation and a scaling roadmap
• You set goals, milestones, and budgets and align the channel around them
• You set up a structured test-and-scale system, identify winning creator profiles, and build a roster that drives real performance and revenue
• You define which compensation models, whitelisting rights, and usage terms work in the US, and you negotiate the deals yourself
• You bring your network of US creators and agencies to the table and open doors to new partnerships
• You own budget, ROAS, and CPM targets for the US, analyze results, and turn insights into next steps

Requirements:

• Several years in influencer marketing with a proven track record in the US market
• You think in systems and roadmaps, not just single bookings
• You enjoy executing your own strategy
• Successful campaigns with well-known performance and beauty brands
• Deep understanding of US CPMs, negotiation culture, and creator needs
• Working toward budget targets and ROAS comes naturally to you
• Excellent English skills, written and verbal
• You're comfortable working remotely with a team in Germany across time zones