Head of Product Marketing & Growth

Hewitt is an agriculture and food business producing and marketing fresh red meat products. The Head of Product Marketing & Growth will lead product marketing, e-commerce and customer growth across the Americas portfolio, driving measurable commercial performance and supporting product launches.

Responsibilities:

• Own the product marketing and customer growth strategy for Hewitt's Americas portfolio, with accountability for measurable commercial performance
• Build and execute e-commerce and digital marketing strategies that increase product discoverability, customer acquisition, conversion and repeat purchasing
• Identify opportunities to strengthen performance across Amazon, retailer e-commerce platforms, owned digital channels and paid media
• Develop commercially focused product marketing plans for existing ranges, new launches and product innovations
• Shape premium brand and product positioning, ensuring consistent messaging across packaging, digital channels and retail environments
• Partner with Sales, Commercial and NPD teams to identify market gaps, develop compelling product propositions and bring new products to market
• Develop go-to-market strategies and sales enablement materials that support retail distribution and product growth
• Analyse customer behaviour, sales performance and marketing investment to improve acquisition, retention, share of basket and marketing ROI
• Lead regional marketing priorities while working closely with shared creative resources, agency partners and global stakeholders

Requirements:

• We're looking for a commercially minded Head of Product Marketing & Growth to own product marketing, e-commerce and customer growth across our Americas portfolio
• This is a hands-on leadership opportunity for someone who knows how to scale consumer brands, develop compelling product propositions and turn marketing investment into measurable commercial outcomes
• You'll understand the US consumer landscape and know how to connect brand strategy with customer acquisition, conversion, retention and revenue growth
• You'll bring strong commercial judgement, sophisticated brand standards and the ability to move between strategy and execution. You're comfortable working with established business stakeholders while bringing the resourcefulness and ownership required to build new growth capabilities
• Significant experience across product marketing, growth, brand, e-commerce or commercial marketing, ideally within consumer goods, FMCG, food or retail
• A demonstrated track record of delivering measurable commercial growth, including revenue, customer acquisition, conversion and retention
• Experience building and executing full-funnel e-commerce and digital marketing strategies across retailer platforms, paid media and owned channels
• Strong brand development and product positioning capabilities, with experience bringing compelling consumer propositions to market
• Experience working with NPD, Sales and Commercial teams to identify market opportunities and deliver successful product launches
• Strong analytical and commercial skills, including evaluating marketing investment, customer behaviour and channel performance
• Experience leading marketing teams and influencing stakeholders across multiple business functions
• A hands-on, resourceful approach, with experience scaling businesses or building marketing capabilities
• A relevant tertiary qualification in Marketing, Business, Commerce or a related discipline
• We're particularly interested in marketers who have played a meaningful role in scaling successful consumer businesses, ideally within premium FMCG, food, retail or other high-growth consumer categories
• Experience with Amazon, retail media, major US grocery channels or successful private-equity-backed consumer businesses would be particularly valuable