Product Marketing Manager

InfrOS is hiring a Product Marketing Manager to shape the positioning, messaging, and go-to-market approach for its AI-powered cloud infrastructure platform. The role develops technical content and sales enablement, supports demand-generation and field initiatives, and works across Product, Engineering, Sales, Partnerships, and company leadership.

Responsibilities:

• Define and refine InfrOS’s ICP (ideal customer profile), priority segments, buyer personas, buying committee, and core use cases. Map the buyer journey from initial awareness through technical evaluation and purchase, and use these insights to guide positioning and messaging
• Translate InfrOS’s end-to-end story—from understanding an environment and comparing architecture options to emulation-proven outcomes, reviewable deployment paths, and ongoing optimization—into clear positioning and messaging for technical and business buyers. Track customer, market, and competitive developments to spot timely stories and campaign opportunities, and maintain a consistent narrative across channels
• Create practical sales-enablement materials—including decks, solution briefs, technical use cases, case studies, and customer-facing content—that help Sales communicate InfrOS’s value to technical and business buyers
• Develop and execute product-led messaging and content for focused demand-generation initiatives, working with the team on campaigns, developer-community activities, and other relevant channels
• Shape and deliver the product story for selected conferences and events, from preparing content and materials to representing InfrOS at relevant events. Collaborate with the team on execution and assess the impact of each program
• Own the company’s website content and updates, including SEO and GEO, as well as the relevant GTM tools connected to it. Keep the site current with product stories, customer use cases, and campaigns
• Build a repeatable content engine by turning customer conversations and input from Product, Engineering, and Sales into useful, timely stories and technical content. Coordinate thought leadership, PR, and speaking opportunities with company leadership and the external agency
• Support selected partner initiatives with consistent product messaging, technical use cases, and reusable partner-facing content
• Work with Product and Engineering on clear product education, including core documentation, tutorials, and developer-community resources. Keep the content useful to its audience while technical teams validate product accuracy
• Measure the effectiveness of product messaging, content, and assigned marketing programs using relevant engagement, customer feedback, and program-performance indicators

Requirements:

• 5+ years of substantial, hands-on experience in product marketing or technical marketing at a B2B technology company, with a strong track record of owning positioning, messaging, technical content, and product launches or marketing campaigns
• Strong technical fluency and demonstrated ability to understand complex software or infrastructure products, engage independently with Product and Engineering, and communicate credibly with technical buyers
• A formal engineering degree is not required
• Experience translating product architecture, technical capabilities, customer problems, and competitive differences into clear use cases, value propositions, and differentiated product narratives
• Strong writing and presentation skills, with the judgment to adapt the message to different buyers, use cases, and stages of a sales conversation
• Experience working independently in a lean or early-stage environment, setting priorities, collaborating across teams, and moving quickly from ideas to execution
• A results-oriented approach, using content engagement, program performance, and customer feedback to understand what works and improve it
• Experience in cloud infrastructure, DevTools, platform engineering, FinOps, AI infrastructure, or a similarly technical B2B market
• Experience building developer-facing content or relationships with developer communities
• Experience with field marketing, conferences, partner enablement, marketplaces, or demand-generation programs
• Experience in a founder-led or early-stage company where the product narrative and GTM process are still being built