Growth Marketing Director

Hey Seven develops an agentic AI host for player development in online and land-based gaming. The Growth Marketing Director owns the player opt-in funnel across customer properties and online brands, partnering with customer teams to plan campaigns, improve engagement, and measure results.

Responsibilities:

• Grow the number of players engaged with Seven at every customer. Raising opt-in is the main number you're measured on
• Partner with each customer's marketing, CRM and player development teams to plan and run opt-in campaigns: on property, in-app, on the operator's site, email, SMS, at the cage, the club desk and events
• Build the playbook: what drives opt-in, what each property should run in its first 30, 60 and 90 days, and how to keep players engaged after they say yes
• Track the funnel per property and brand, from reachable players to opt-in to engaged players, and act on what the numbers show
• Create the materials customers use with their players, in the operator's own brand and within responsible gaming and consent rules
• Bring what works at one customer to the next, online and land-based, so every new launch starts stronger

Requirements:

• 5+ years in casino or online gaming marketing
• Gaming industry experience is a must
• Experience running acquisition or enrollment campaigns at scale, and owning the results
• You work well with client teams: you lead through influence, not reporting lines
• Data-driven: you read a funnel and know what to change
• Working knowledge of SMS consent and responsible gaming rules in marketing
• You do the work yourself, and you'd rather test it this week than plan it for a month