Sales Development Representative, NorCal

Mashura LLC is hiring a Sales Development Representative for CUBEX, its veterinary technology business. The role generates new business opportunities, builds pipeline in an assigned territory, and owns the full sales cycle for Tier 3 accounts, including expansions and renewals.

Responsibilities:

• Own prospecting activity within a defined territory using outbound calls, email, social selling, networking, and industry events
• Identify, research, and engage Tier 1 and Tier 2 target accounts; build relationships with key influencers to gain access to decision-makers
• Generate qualified meetings and opportunities for Regional Sales Directors, and schedule renewal and expansion conversations for Tier 1 and Tier 2 accounts
• Build and maintain a healthy pipeline using CRM and sales engagement tools, keeping records of activities, opportunities, and forecasts accurate and current
• Own the full sales cycle for Tier 3 accounts — new business, expansion, and renewals — from discovery through proposal, negotiation, and close
• Drive Tier 3 expansion by selling upsell and cross-sell opportunities, including software upgrades, additional hardware units, and enhanced service packages (PMP, Buddy, Qlock & Supplier Integration)
• Manage Tier 3 renewals to close, protecting and growing recurring revenue
• Develop a strong understanding of customer business challenges and position CUBEX solutions effectively
• Partner with Regional Sales Directors, Customer Success, Marketing, and Product to drive territory results, contributing to the territory’s annual revenue target
• Leverage Customer Success account health insights to identify expansion opportunities
• Support territory performance and strategic initiatives in Pod meetings
• Maintain a working knowledge of veterinary industry trends, competitive offerings, and buying group dynamics
• Represent CUBEX at veterinary conferences, trade shows, and industry events as needed
• Provide voice-of-customer feedback to Product and Marketing teams

Requirements:

• 1–2 years of B2B sales or sales development experience, or equivalent customer-facing experience
• Confidence engaging and building relationships with practice owners, managers, and executive decision-makers
• Excellent communication, presentation, and negotiation skills
• Proficiency with CRM systems (Salesforce preferred) and Microsoft Office Suite
• Ability to travel across the US as needed
• Bachelor's degree or veterinary technician experience
• Experience in veterinary, animal health, healthcare technology, or medical device industries
• Knowledge of veterinary practice operations, consolidation trends, and buying group dynamics
• Experience with subscription/SaaS revenue models
• Familiarity with inventory management or automated dispensing solutions