Marketing Manager

Virginia Commonwealth University seeks a Marketing Manager to execute cross-platform marketing campaigns for assigned VCU Online programs. The role coordinates campaign content and stakeholders, monitors performance, and supports optimization to drive inquiries, applications, and enrollment.

Responsibilities:

• Build and manage day-to-day marketing campaigns for the assigned program across paid media, SEM/SEO, email automation, and landing pages, in alignment with strategy set by the Senior Marketing Manager
• Coordinate campaign timelines, creative requests, and channel scheduling to ensure on-time, on-budget execution
• Manage day-to-day vendor and platform relationships (ad platforms, email tools, landing page builders) for assigned programs
• Develop and coordinate marketing content and creative assets for the assigned program — email copy, ad copy, landing page content, and campaign collateral — for assigned programs
• Partner with design, web, and content teams to ensure marketing materials are accurate, on-brand, and optimized for conversion
• Maintain content calendars and ensure consistent messaging across channels for assigned programs
• Serve as the day-to-day marketing point of contact for assigned academic program stakeholders, keeping them informed on campaign status and performance
• Support the Senior Marketing Manager in gathering program input, priorities, and enrollment goals to inform campaign planning
• Collaborate with enrollment, admissions, and student success teams to ensure marketing execution supports the full prospective-student journey
• Track and report on campaign performance across channels for assigned programs, flagging issues and opportunities to the Senior Marketing Manager
• Support A/B testing and landing page optimization efforts, implementing test variations and summarizing results
• Maintain accurate, up-to-date performance dashboards and campaign documentation
• Assist in maintaining KPIs tied to campaign performance and enrollment goals for assigned programs
• Contribute to regular reporting delivered to VCU Online and SEMGI leadership

Requirements:

• Bachelor's degree in Communications, Marketing, Journalism, Business, or related field
• Significant and progressive experience in marketing, digital advertising, or campaign management
• Experience supporting marketing or lead-generation campaigns in a lead-generation-driven environment
• Hands-on experience with digital marketing channels, including paid media, SEM/SEO, email automation, or landing page tools
• Strong organizational skills and experience coordinating with cross-functional teams, including content, design, and web teams
• Demonstrated ability to work in and foster an environment of respect, professionalism, and civility with a population of faculty, staff, and students from all backgrounds and experiences, or a commitment to do so as a faculty member at VCU
• Master's degree in a related field
• Experience supporting online or adult learner recruitment marketing
• Familiarity with marketing automation platforms and CRM systems
• Experience in higher education or enrollment marketing environments