Senior Manager, UX Design Systems

Trulieve is hiring a Senior Manager, UX Design Systems to define, govern, and scale its design system across digital products, eCommerce experiences, mobile applications, and customer-facing platforms. The role leads UX standards and governance, manages design system libraries, guides UX contributors, and partners across teams to deliver consistent, accessible, and high-performing customer experiences.

Responsibilities:

• Define and own the enterprise UX Design System vision and roadmap
• Establish governance models, contribution processes, and design standards
• Create scalable frameworks that support multiple brands, products, states, and digital channels
• Ensure consistency across web, mobile applications, customer journeys, and transactional experiences
• Drive adoption of design system standards across business and technology teams
• Own and maintain design system libraries within Figma
• Develop and manage:
• Components
• Design patterns
• Templates
• Interaction standards
• Design tokens
• Accessibility guidelines
• Ensure version control, documentation, and ongoing evolution of the system
• Create scalable frameworks that reduce design and development redundancy
• Lead UX designers and design system contributors
• Establish UX best practices, workflows, and operating standards
• Coach team members on systems thinking, accessibility, interaction design, and customer-centered design principles
• Facilitate design reviews, critiques, and quality assurance processes
• Foster a culture of experimentation, innovation, and continuous improvement
• Partner closely with:
• Product Management
• Engineering & Development
• Creative & Brand
• ECommerce Marketing
• CRM & Personalization
• Content Strategy
• Analytics & Customer Insights
• Agency Partners
• To ensure alignment between customer experience strategy and execution
• Establish accessibility guidelines and governance
• Ensure compliance with WCAG standards and best practices
• Advocate for inclusive design principles throughout digital experiences
• Define interaction patterns that improve usability, conversion, and customer satisfaction
• Create processes that improve design efficiency and scalability
• Establish KPIs measuring design system adoption and effectiveness
• Identify opportunities to reduce technical debt and design inconsistencies
• Support digital transformation initiatives through scalable experience frameworks
• Leverage user research, analytics, heatmaps, testing, and customer insights
• Partner with Analytics teams to evaluate customer behavior and UX performance
• Use findings to continuously improve design standards and customer journeys
• Support experimentation and A/B testing initiatives

Requirements:

• Bachelor's degree in UX Design, Human-Centered Design, Interaction Design, Graphic Design, Digital Experience, or related field
• 8+ years of UX/UI experience
• 3+ years leading design teams or UX programs
• Demonstrated experience building and managing enterprise design systems
• Advanced proficiency in Figma, component libraries, and design tokens
• Strong understanding of responsive design and native app design
• Experience partnering with Product and Engineering teams
• Deep understanding of accessibility standards and inclusive design principles
• Experience working in Agile environments
• Strong communication and stakeholder management skills
• Experience leading Design System programs within large eCommerce Retail organizations
• Experience with Adobe Experience Manager (AEM), Adobe Commerce, and personalization platforms or other enterprise level platforms
• Experience supporting mobile app ecosystems
• Knowledge of content design and UX writing principles
• Experience with customer journey mapping and service design
• Familiarity with front-end technologies and design-to-development workflows
• Experience managing distributed teams and agency partners