Principal Software Engineer - Digital Media

Avery Dennison is seeking a Principal Software Engineer to build and scale software for its retail technology platform. The role develops solutions for digital screens and Electronic Shelf Labels, integrates third-party hardware, supports in-store pilots, evaluates build-versus-partner decisions, and eventually leads an engineering team.

Responsibilities:

• Lead the "0-to-1" Phase: Architect and develop software solutions for digital screens and ESL integrations, operating initially as a single contributor
• Hardware Integration: Collaborate with third-party hardware vendors to integrate their devices into our centralized platform
• Pilot Support: actively support in-store pilots. This includes troubleshooting live production issues and deploying hotfixes to ensure customer success during critical rollouts
• Strategic Evaluation: help leadership determine the technical viability of third-party partners versus building in-house solutions, and provide the technical reality check that ensures our business goals are ambitious yet technically achievable
• Team Scaling: As the product matures, help hire, onboard, and lead a team of engineers, establishing code quality standards, CI/CD pipelines, and development culture

Requirements:

• Bachelor's degree
• 7+ years of professional software engineering experience
• Proven experience acting as a Lead, Principal, or Founding Engineer in a startup or high-growth environment
• Strong proficiency in backend development (C#/.NET, Java, or Go) and frontend frameworks (Angular, React, or Vue)
• Experience with Cloud Architecture
• Computer Science, Engineering or related discipline
• Azure