Sr. Marketing Communications Manager

Advanced Sterilization Products (ASP) is hiring a Sr. Marketing Communications Manager to lead the development and execution of integrated, end-to-end marketing campaigns. The role oversees campaign strategy and execution across print, digital, social, and events, while coordinating cross-functional teams and measuring campaign performance.

Responsibilities:

• Develop and lead integrated marketing campaigns aligned with business objectives and product priorities
• Build omni-channel campaign strategies spanning digital, social, print, and event marketing
• Ensure consistent messaging and brand alignment across all channels and touchpoints
• Manage campaign timelines, deliverables, and cross-functional coordination
• Oversee development of print materials including brochures, sales collateral, and tradeshow assets
• Lead digital execution including email campaigns, landing pages, and online and print promotions
• Partner with creative teams to produce high-quality assets across formats
• Align social media strategy with broader campaign initiatives
• Ensure content is effectively repurposed across channels to maximize reach and engagement
• Partner with product marketing, sales, clinical education, and leadership teams to align messaging and campaign priorities
• Work closely with external vendors and agencies as needed
• Ensure consistent brand presence and messaging across all events
• Deliver regular performance reporting, highlighting insights, trends, and actionable recommendations
• Establish benchmarks and conduct A/B testing to continuously improve campaign effectiveness
• Measure ROI of marketing initiatives to inform future marketing communications decisions
• Provide post-campaign analysis and executive summaries linking marketing performance to MQL impact
• Perform other tasks as assigned to support Global Commercial Marketing and cross-functional initiative, KOM – sales meeting event planning

Requirements:

• Bachelor's degree in Marketing or Marketing Communications or a related field, (advertising, or equivalent experience)
• 5+ years of experience in integrated marketing, communications, campaign management, or related marketing roles
• Demonstrated experience planning and executing end-to-end marketing campaigns across omni-channel platforms (digital, social, email, events, etc.)
• Strong marketing foundation with experience in brand strategy, content development, and campaign performance optimization
• Proven ability to partner with external creative agencies and internal product managers to deliver impactful campaigns
• Prior experience in the medical device, healthcare, or life sciences industry strongly preferred
• Experience with marketing automation and CRM tools
• Familiarity with analytics and campaign performance tools
• Experience working with agencies or managing external partners
• Familiarity with Ad Promo and MLR processes