Sr. Marketing Manager, Digital (Bilingual)

HarperCollins Christian Publishing seeks a Sr. Marketing Manager, Digital to lead digital marketing initiatives for its Spanish publishing division. The role drives sales and audience growth through digital advertising, social media, influencer, email, website, and e-commerce campaigns, while measuring performance and collaborating with marketing and sales teams.

Responsibilities:

• Collaborate with title marketers, digital sales teams, and external agencies to strategize and optimize digital advertising campaigns for frontlist and backlist titles across platforms including Amazon, Facebook/Instagram, YouTube, and others
• Enhance online discoverability and drive sales performance across Amazon US, Amazon Mexico, TikTok, and additional digital sales platforms through targeted optimization efforts
• Develop and execute comprehensive email marketing strategies, including audience growth, segmentation, and campaign deployment in coordination with title marketers
• Lead the development and implementation of imprint-level social media strategies focused on audience growth, engagement, and campaign performance, in collaboration with title marketers
• Maintain imprint websites and support title marketers with additional website needs to ensure content is current, engaging, and aligned with marketing objectives
• Support title marketers with consumer targeting, messaging, SEO and keyword strategy, and the development of social media content to ensure consistency and effectiveness across channels
• Monitor digital ad campaign performance and make timely adjustments to maximize impact and ROI
• Provide regular updates on digital campaign performance and platform growth, including monthly reporting to internal stakeholders
• Manage digital marketing budgets for assigned projects, ensuring alignment with strategic priorities and maximizing resource efficiency
• Perform other related duties as assigned, contributing to the broader goals of the marketing and sales team

Requirements:

• Possess 7+ years of hands-on experience in digital marketing including digital advertising, email marketing, social media management strategy and execution as well as a fundamental understanding of product marketing and e-commerce
• Have experience in using digital marketing management and analytics tools as well as sales data
• Understand the Spanish-speaking Christian market in the U.S. and Latin America
• Bachelor's degree in marketing, communications, advertising or related field
• Knowledgeable in digital marketing & analytics best practices
• Understanding of marketing, brand management, and publicity
• Strong analytical and metrics-based decision-making experience
• Strong communication skills – both external communication to potential readers, as well as internal communication to facilitate the planning & execution of marketing strategies with core constituents including authors & agents
• Teamwork – this role works with integrated marketing plans and works cross-functionally with various team members throughout the organization
• Technical proficiency with marketing tools and programs
• Proven ability to develop and maintain strong professional relationships with colleagues and vendors
• Experience managing multiple, competing priorities, duties and/or projects
• Strong organizational, time management skills with attention to detail
• Exceptional written and verbal communication skills
• Self-starter, able to work in a fast-paced environment that requires ongoing flexibility
• Ability to recruit and manage external marketing partners
• Demonstrates the ability to stay focused and effective under pressure while juggling multiple high-impact initiatives
• Must possess the skill to set priorities and problem solve
• Strong computer skills are necessary, especially Microsoft Office
• Fully bilingual – effective verbal and written communication skills in English and Spanish required!
• Familiarity with book and Bible publishing and the faith-based market preferred